Grow your brand with insight-driven world class content, and targeted reach.

There are hundreds of products on the market competing for the attention of the same consumers. Grow your FMCG business with higher profitability and more predictability by focusing on the things that matter.

We take pride in learning our client’s business as it would be our own. Only then are we able to deliver truly great results.

Let’s build a profitable growth story for your brand

After 15 years and 300+ cases, we’ve learned a thing or two about building and growing brands.

We have combined all the strategies, tactics, and tools into one systematic way of working. We call it the Food & Beverages Growth Method. It has worked for many, and can work for you.

Whether you need a partner to craft an insight-driven plan, content or tactical support for key channels, you’ve come to the right place.

Highlight from a client:

Case example: Grillkung.se

“At Grillkung, we were looking for a partner that can support us not only on a strategic level, but also into turning our acquisition channels profitable and retain customers to increase LTV.

So far the YoY growth in Sales has been +27%. While we dropped the blended ROAS (MER) with 3 percentage points, the growth in contribution margin (GM3) has grew +88%.”

Grillkung.se

E-commerce pain points

Are you: 

• Struggling with cash flow? Abandoned carts?

• Finding it hard to grow profitably? 

• Lacking clear, actionable insights from your data? 

• Unsure which marketing channels and tactics will deliver the best ROI? 

• Facing difficulty in accurately forecasting and budgeting for future growth?

Here’s a plan that guides you:

Growth Canvas 

At our core, we align your financial ambitions with a data-driven strategy—no guesswork involved. We integrate your tactics, channels, financials, and overarching business strategy into one cohesive approach. Through rigorous simulation and market analysis, we pinpoint precise actions to drive profitable sales growth.

Our process provides a comprehensive review of the digital buying experience, offering in-depth analysis, actionable insights, and a prioritized roadmap. With this clear growth canvas, you’re equipped to confidently plan your next steps and foster sustainable, profitable growth.

How a Growth Canvas works

Growth Simulation

Forecast growth and plan for profitability

We use historical data to predict both new customer growth and repeat customer behavior. The model provides a realistic view of what’s likely to happen based on past trends.

What you get:

1. Clear goals & financial aspirations

2. 1-year P&L forecast 

3. Established growth targets 

4. Identified opportunities and diagnosed problems

5. Recommended media investment across channels (MMM)

6. Retention model for long-term customer growth

The planning tools to make it happen:

The Growth Dashboard 

The most important thing is how we react and use the data and information on a day-to-day to make decisions. To be able to do so the budget, forecast and results are all imported to a Growth Dashboard.

Assessment & Levers

The forecast sets reasonable expectations for what is likely to happen. The goal is to break the forecast, and bridge the gap between the expected outcome and the target.

Communication

To improve levers such as Creative & Content, media buying, email, website etc. the communication and creatives has a big impact. Setting the foundation for it will streamline and improve impact of any further work related.

E-commerce execution and implementation

The planning phase lays the foundation for the real magic to happen in the execution and implementation phase.

We unite tactics, channels and content with your business goals, and financial outcomes for your business.

Data & Analytics

Our sophisticated Data & Analytics approach integrates data-driven strategies across all services. We utilize analytics from a range of tools to inform decision-making, optimize campaigns, and measure performance, ensuring that our strategies are effective and aligned with your business objectives.

Commerce 

Our approach to websites focuses on what matters—conversion and customer loyalty.

Combining award-winning design with extensive expertise in technology and user experience, we deliver sites that not only look stunning but perform exceptionally well. We’ve created over 200 B2B and B2C online experiences that drive sales and foster loyalty.

SEO

Our Search Engine Optimization services are designed to enhance your online visibility and drive organic traffic. We combine journalistic expertise with in-depth SEO knowledge to craft content that not only engages your audience but also performs well on search engines.

The approach includes comprehensive audits, strategic planning, and the creation of high-quality content, all aimed at improving your search engine rankings and attracting more visitors to your site.

CRO

Our Conversion Rate Optimization process begins with a thorough audit to identify areas for improvement. We implement quick wins within the first two weeks to deliver immediate results, followed by a detailed roadmap based on data and best practices for sustained growth.

Our team assists in implementing essential fixes and conducts A/B testing to validate hypotheses, ensuring continuous enhancement of your conversion rates.

Creative & content production 

In the realm of Creative & Content Production, Genero’s award-winning team of writers, designers, art directors, and strategists develop compelling content across various industries.

With in-house studios, we manage everything from TV productions to social media posts, ensuring your brand stands out. Our content planning and creation are informed by journalistic skills and SEO expertise, resulting in materials that captivate your audience and perform well on search engines.

Acquisition 

For Customer Acquisition, we employ a holistic growth marketing strategy that encompasses digital marketing, content creation, and market research to reduce acquisition cost. By leveraging specialized expertise and efficient implementation, we help businesses attract and retain customers, driving revenue growth and expanding market reach.

Paid Social

Our approach to paid social focuses on what matters— Profitable growth. 

It’s not only about adjusting settings , we understand that 80% of the result comes from your creatives and story. 

Having the data, forecasting, media mix modelling, and structure to create stability and streamline your processes is necessary. 

But it’s with data-driven insights, we craft clear, effective ads that make customers click, buy, and stay loyal. Let’s tailor your campaigns and advertising for success, turning engagements into revenue.

E-commerce platforms

We specialize in developing and maintaining high-performance e-commerce websites using platforms like WooCommerce and Shopify. Our approach combines award-winning design with extensive expertise in technology and user experience, ensuring that your online store not only looks stunning but also delivers exceptional performance.

Ready to start your growth journey?