---
title: "Jonathan Björkskog"
url: "https://generogrowth.com/author/jonathanbjorkskog/"
language: "en-GB"
---

# Jonathan Björkskog

2 results.

- [We turned off all Meta and Google ads for 24 hours. Here’s what happened.](https://generogrowth.com/what-happens-when-you-turn-off-ads/): We switched off every Meta and Google ad for an e-commerce client for one day. Orders dropped from 200 to 80.
- [OpenAI Introduces Shopping to ChatGPT Search: What does it Mean for E-commerce](https://generogrowth.com/openai-introduces-shopping-to-chatgpt-search-what-does-it-mean-for-e-commerce/): Big news from OpenAI: ChatGPT Search now includes a built-in shopping feature, aimed at making product discovery faster and smarter than ever.Launched globally…