--- title: "Blog" url: "https://generogrowth.com/blog/" language: "en-GB" translations: {"fi":"https://generogrowth.com/fi/blog/md/","sv-SE":"https://generogrowth.com/sv/blog/md/"} --- # Blog 112 results, page 1 of 2. - [Gambling ads are coming to Finland – what does it mean for your media budget?](https://generogrowth.com/gambling-advertising-finland-2027-media-budget/): Finland's gambling market opens on 1 July 2027 and dozens of new gambling brands will start advertising. - [Can you get sales from ChatGPT? Our first numbers from e-commerce](https://generogrowth.com/chatgpt-traffic-conversion-rate/): We can now see how traffic from ChatGPT converts in an online store. On average worse than Google – but over 6% in Sweden and Poland. - [Why are our Swedish neighbours winning the brand game?](https://generogrowth.com/why-sweden-is-winning-the-brand-game/): Swedish companies spend 2.4 times as much on digital advertising per person as Finnish ones, and the gap is growing. - [We turned off all Meta and Google ads for 24 hours. Here’s what happened.](https://generogrowth.com/what-happens-when-you-turn-off-ads/): We switched off every Meta and Google ad for an e-commerce client for one day. Orders dropped from 200 to 80. - [Be the answer when your customer asks what to buy – ChatGPT ads for Christmas and Black Friday](https://generogrowth.com/chatgpt-ads-christmas-black-friday/): ChatGPT now shows ads in Finland and across Europe. When your customer asks what to buy, your product can sit right under the answer. - [Genero is now an official TikTok Marketing Partner](https://generogrowth.com/marketing-agency-tiktok-marketing-partner/): TikTok has become an essential part of modern marketing. Our expertise now carries an official stamp: Genero is a TikTok Marketing Partner. - [Posti’s IPO, why CEOs fail, strategy mistakes, AI’s real impact](https://generogrowth.com/sanna-suvanto-harsaae-2/): 3 takeaways from the conversation with Sanna Suvanto-Harsaae 1. Great leadership requires clarity, focus, and the courage to make hard decisions Sanna argues… - [Why Your Brand is the Only SEO Strategy That Survives AI](https://generogrowth.com/why-your-brand-is-the-only-seo-strategy-that-survives-ai/): By Sebastian Östman. In 2009, three young Swedish-speaking Finns started a marketing agency in a country where we didn’t even speak the language of 90% of the… - [The FMCG Growth Challenge and Why Measurement Matters](https://generogrowth.com/the-fmcg-growth-challenge-and-why-measurement-matters/): By Rasmus Östman, CEO at Genero. Everyone knows FMCG is competitive—but most brands still fly blind when it comes to understanding what actually drives growth. - [Robotics, industrial tech and the future of manufacturing in Europe](https://generogrowth.com/axel-ahlstrom/): 3 takeaways from the conversation with Axel Ahlström 1. Europe needs to stay competitive in manufacturing Manufacturing is more than just another sector of the… - [Bootstrapping from zero to 13,5M€ in revenue](https://generogrowth.com/timo-uotila/): 3 takeaways from the conversation with Timo Uotila 1. Cash flow is the real growth engine Ebike Center’s growth wasn’t driven by funding rounds or aggressive… - [Through Judge’s Eyes ](https://generogrowth.com/through-judges-eyes/): By Teija Laakso I was serving as a judge in one of the world’s largest content marketing competitions, the International Content Marketing Awards, together… - [A new era for Genero by joining forces with Spiltan-backed Collaboration Art](https://generogrowth.com/a-new-era-for-genero-by-joining-forces-with-spiltan-backed-collaboration-art/): Stockholm / Helsinki, January 14, 2026 – Collaboration Art, a Nordic marketing group backed by Investment AB Spiltan, has acquired Genero. - [E-commerce in 2026: what it takes to win](https://generogrowth.com/aida-jammal/): 3 takeaways from the conversation with Aida Jammal 1. Profitability has replaced “growth at all costs” The days when a fast-growing consumer brand could raise… - [Lessons learned from 140+ startup investments](https://generogrowth.com/kim-vaisanen/): 3 takeaways from the conversation with Kim Väisänen 1. Angel investing is an index game Kim has made over 140 startup investments, and his biggest lesson is… - [Lessons learned from IPO and 125M€ VC fund](https://generogrowth.com/tom-even-mortensen/): 3 takeaways from the conversation with Tom Even Mortensen 1. Grit, timing, and curiosity beat any playbook Tom’s first startup nearly failed multiple times… - [Building a 10 billion SEK business in technical installation](https://generogrowth.com/christoffer-jarkeborn/): 3 takeaways from the conversation with Christoffer Järkeborn 1. Profitability before growth In just a few years, Nimlas has grown from 1.5 to 10 billion SEK in… - [Why ROI misleads, funnels fail, and what world-class CMOs do differently](https://generogrowth.com/erik-modig/): 3 takeaways from the conversation with Erik Modig 1. The funnel is a flawed metaphor Sales funnels are linear, but marketing communication isn’t. - : Why click attribution might kill your brand? Matias Koski, Senior Data & Analytics Consultant at Genero. - [Klarna’s growth story with Head of Nordics Björn Bryngelson](https://generogrowth.com/bjorn-bryngelson/): 3 takeaways from the conversation with Björn Bryngelson 1. Growth comes from bold bets and adaptation Klarna’s journey shows the power of making big moves… - [Monika Liikamaa: building one of Europe’s top fintech companies](https://generogrowth.com/monika-liikamaa/): 3 takeaways from the conversation with Monika Liikamaa 1. Entrepreneurship is a mindset, not a title Monika didn’t start Enfuce because she wanted to be a… - [From founder to investor: Ilkka Kivimäki on lessons learned and future bets](https://generogrowth.com/ilkka-kivimaki/): 3 takeaways from the conversation with Ilkka Kivimäki 1. Early investing is a gut game, not a consensus play When you invest at seed stage, there’s rarely… - [How to build a financially strong ecommerce company?](https://generogrowth.com/how-to-build-a-financially-strong-ecommerce-company/): At early stages of building, long-term planning feels like a luxury. And even when you make time for it, the ecommerce environment changes so quickly that… - [Backing the next generation of Finnish growth companies](https://generogrowth.com/pia-lemmetty/): 3 takeaways from the conversation with Pia Lemmetty Finland needs more late-stage funding to unlock scale While Finland’s startup scene is vibrant and… - [\#2 Genero Expert’s Podcast – Eva Forsman on Decoding B2B Growth Marketing](https://generogrowth.com/genero-experts-podcast-eva-forsman-on-decoding-b2b-growth-marketing/): In this episode of Genero Expert’s Podcast, Eva Forsman, Growth Manager for our B2B Business Unit, pulls back the curtain on what it really takes to grow B2B… - [Leading the Nordics’ biggest fitness chain](https://generogrowth.com/sondre-gravir/): 3 takeaways from the conversation with Sondre Gravir Engagement drives retention, and retention drives business results SATS places a strong focus on keeping… - [Backing deep tech startups that are changing the world](https://generogrowth.com/inka-mero/): 3 takeaways from the conversation with Inka Mero Commercializing science can be a bigger lever than inventing it The Nordics are rich in top-tier research, but… - [Transforming Veritas and why Finland must reform](https://generogrowth.com/carl-haglund/): 3 takeaways from the conversation with Carl Haglund Even in regulated industries, customer experience can be your biggest advantage Veritas operates in a… - [Google AI Overviews are here – what does it mean for Nordic marketers?](https://generogrowth.com/ai-overviews-are-rolling-out-in-europe-will-finland-and-sweden-be-next/): Google’s AI Overviews have officially launched in Finland in May 2025. What was previously a global rollout question – “will they arrive here?” – has now… - [OpenAI Introduces Shopping to ChatGPT Search: What does it Mean for E-commerce](https://generogrowth.com/openai-introduces-shopping-to-chatgpt-search-what-does-it-mean-for-e-commerce/): Big news from OpenAI: ChatGPT Search now includes a built-in shopping feature, aimed at making product discovery faster and smarter than ever.Launched globally… - [Lessons from building a 500M SEK consulting business](https://generogrowth.com/pernilla-ramslov/): 3 takeaways from the conversation with Pernilla Ramslöv Loving Leadership Isn’t Fluffy, It’s Effective Pernilla believes great leadership starts with a genuine… - [Genero Expert’s Podcast – Kent Fagerholm on Systematic Ecommerce Growth](https://generogrowth.com/genero-experts-podcast-kent-fagerholm-on-systematic-ecommerce-growth/): Having observed and worked with numerous ecommerce companies in Europe and the US, Head of Ecommerce Services Kent Fagerholm shares his insight into the… - [What it takes to build a successful startup](https://generogrowth.com/jussi-kallasvuo/): 3 takeaways from the conversation with Jussi Kallasvuo Start with the problem, not the product Many early-stage founders jump into building solutions too… - [Building Europe’s top leadership event with Nordic Business Forum co-founder Hans-Peter Siefen](https://generogrowth.com/hans-peter-siefen/): 3 takeaways from the conversation with Hans-Peter “Hape” Siefen Start Small, Think Big Hape began hosting local evening seminars in Jyväskylä with only Finnish… - [Risto Siilasmaa – lessons from dot-com bubble, transforming Nokia, and investing in unicorns](https://generogrowth.com/risto-siilasmaa/): 3 takeaways from the conversation with Risto Siilasmaa Focus and Integrity Drive Long-Term Success One of Risto’s biggest lessons came during the dot-com… - [Sanna Suvanto-Harsaae: what successful CEOs and leadership teams do](https://generogrowth.com/sanna-suvanto-harsaae/): 3 takeaways from the conversation with Sanna Suvanto-Harsaae Self-Leadership is the Foundation Sanna emphasized that effective leadership starts with leading… - [Building Europe’s most loved hospitality brand with Bob W. CEO Niko Karstikko](https://generogrowth.com/niko-karstikko/): 3 takeaways from the conversation with Niko Karstikko Identify the Gaps in Market Standards and Customer Expectations Niko and his team at Bob W. - [Building the world’s fastest-growing boat brand with Saxdor CEO Erna Rusi](https://generogrowth.com/erna-rusi/): 3 takeaways from the conversation with Erna Rusi 1. Hitting the market sweet spot Saxdor’s rapid growth comes from hitting a unique “sweet spot” in the market. - [agency vs in-house](https://generogrowth.com/agency-vs-in-house/): First, Let’s look At The Trends As marketing demands grow, more businesses are turning to agencies for support. - [Everything You Need to Know About MER](https://generogrowth.com/everything-you-need-to-know-about-mer/): Everything You Need to Know About Marketing Efficiency Ratio (MER) If you’re in e-commerce, you know how crucial it is to squeeze every penny out of your… - [Get Ahead in SEO: Learn Automation Tips from Katarina Dahlin at BrightonSEO 2024](https://generogrowth.com/brightonseo-2024-katarina-dahlin/): We’re proud to announce that our SEO expert, Katarina Dahlin, will be speaking at BrightonSEO this October. - [Genero looks beyond ROAS](https://generogrowth.com/genero-looks-beyond-roas/): Why Growth Hackers at Genero look beyond ROAS to measure growth As marketers, we’ve seen metrics change over the years. - [Growth & dialogue in the stakeholder economy with Miltton’s Fredrik Heinonen](https://generogrowth.com/fredrik-heinonen/): 3 takeaways from the conversation with Fredrik Heinonen 1. Navigating different stages of growth Fredrik joined Miltton when it was a small team of just four… - [Building a European food powerhouse with Paulig CEO Rolf Ladau](https://generogrowth.com/rolf-ladau/): 3 takeaways from the conversation with Rolf Ladau 1. Expanding International Footprint Paulig is focused on expanding its presence in international markets… - [Wolt COO Marianne Vikkula on leadership, operational excellence and hiring](https://generogrowth.com/marianne-vikkula/): 3 takeaways from the conversation with Marianne Vikkula 1. The Importance of Energy and Detail in Leadership Marianne emphasized the critical role that leaders… - [50: 100M€ turnaround in early childhood education with Pilke CEO Mari Puoskari](https://generogrowth.com/mari-puoskari/): 3 takeaways from the conversation with Mari Puoskari 1. Prioritizing employee well-being Mari emphasizes the critical importance of employee well-being in the… - [49: Minister Anders Adlercreutz on state ownership & aid, Fortum/Uniper, SSAB investment and more](https://generogrowth.com/anders-adlercreutz/): 3 takeaways from the conversation with Anders Adlercreutz 1. Balancing State Ownership and Market Competition Anders shared the challenges of overseeing… - [48: Silmäasema & other growth stories with Antti Kummu from CapMan](https://generogrowth.com/antti-kummu/): 3 takeaways from the conversation with Antti Kummu 1. The Role of Detailed Metrics in Business Success One of the significant points Antti emphasized was the… - [47: Building a $2.55 billion startup with Oura co-founder Petteri Lahtela](https://generogrowth.com/petteri-lahtela/): 3 takeaways from the conversation with Petteri Lahtela 1. Global mindset from day one Petteri’s extensive experience in international markets before founding… - [46: Jyri Engeström on startups, investing, and building the future](https://generogrowth.com/jyri-engestrom/): 3 takeaways from the conversation with Jyri Engeström 1. Characteristics of a Successful VC Investor Jyri Engeström emphasized that the most successful venture… - [Slow Flower Garden: From 0 to 50K Organic Traffic per Month in One Year](https://generogrowth.com/slow-flower-garden-seo/): Our Senior Growth Hacker & SEO Consultant Katarina Dahlin will present her SEO strategy for her personal blog Slow Flower Garden at the SEO Vibes on Tour in… - [\#45: From profitability to exceptional growth with Christoffer Rutgersson](https://generogrowth.com/christoffer-rutgersson/): 3 takeaways from the conversation with Christoffer Rutgersson 1. Strategic Acquisitions and Hyper-Growth: A Recipe for Innovation Rutgersson’s tenure at… - [Benefits for you as a client with Genero’s Google Premier Partner status](https://generogrowth.com/benefits-for-you-as-a-client-with-generos-google-premier-partner-status/): This article was written by Ville Silventola, our Sales Director in Finland. At Genero, we’re thrilled to announce our renewed achievement of Google Premier… - [Saving the world from McDonald’s with MAX CEO Richard Bergfors #44](https://generogrowth.com/saving-the-world-from-mcdonalds-with-max-ceo-richard-bergfors-44/): 3 takeaways from the conversation with Richard Bergfors 1. The importance of passion Richard is a testament to how intrinsic passion can profoundly influence a… - [How to Forecast ROI with SEO](https://generogrowth.com/how-to-forecast-roi-with-seo/): This article was written by our Senior Growth Hacker & SEO Consultant Katarina Dahlin. With 5 years of experience in SEO and digital marketing, Katarina… - [Hans Skruvfors: Unpacking Foodora’s growth journey](https://generogrowth.com/hans-skruvfors-unpacking-foodoras-growth-journey/): Subscribe and never miss an episode! Watch video: Unpacking foodora’s growth journey with CEO Hans Skruvfors Unpacking foodora’s growth journey – Youtube… - [From 0 to 100 million euro with Matsmart co-founder Karl Andersson #43](https://generogrowth.com/from-0-to-100-million-euro-with-matsmart-co-founder-karl-andersson-43/): 3 takeaways from the conversation with Karl Andersson 1. From observation to innovation Matsmart was born from witnessing the problem of food waste firsthand… - [How Boxbollen became a global sensation #42](https://generogrowth.com/3-takeaways-from-the-founders-of-boxbollen/): This post is based on our podcast episode with Jacob and Victor Eriksson, the founders of Boxbollen. You can watch the entire conversation here. 1. - [How to create an innovative company – Alf Rehn #41](https://generogrowth.com/3-takeaways-from-alf-rehn/): This post is based on our podcast episode with Alf Rehn. You can watch the entire conversation here. 1. - [Lars Silberbauer: Challenging the smartphone industry #40](https://generogrowth.com/3-takeaways-from-hmd-global-cmo-lars-silberbauer/): This post is based on our podcast episode with Lars Silberbauer, the CMO of HMD Global. You can watch the entire conversation here. 1. - [Fredrik Skantze: 39 Building a global SaaS company with Funnel CEO](https://generogrowth.com/3-takeaways-from-funnel-founder-ceo-fredrik-skantze/): This post is based on our podcast episode with Fredrik Skantze, the CEO and co-founder of Funnel. You can watch the entire conversation here. 1. - [Sanna Suvanto-Harsaae: boardroom lessons from Finnair, Posti, Clas Ohlson & 20+ companies](https://generogrowth.com/3-takeaways-from-sanna-suvanto-harsaae/): This post is based on our podcast episode with Sanna Suvanto-Harsaae. You can watch the entire conversation here. 1. - [3 takeaways from BookBeat CEO Niclas Sandin](https://generogrowth.com/3-takeaways-from-bookbeat-ceo-niclas-sandin/): This post is based on our podcast episode with Niclas Sandin, the CEO of BookBeat. You can watch the entire conversation here. 1. - [Sebastian Karlsson: Buying 40 companies in 3 years with Lyvia Group CEO](https://generogrowth.com/3-takeaways-from-lyvia-group-ceo-sebastian-karlsson/): This post is based on our podcast episode with Sebastian Karlsson. Sebastian is the CEO of Lyvia Group. You can watch the entire conversation here. 1. - [Marketing trends 2024: grab the tips from Genero’s marketing experts](https://generogrowth.com/marketing-trends-2024-grab-the-tips-from-generos-marketing-experts/): What does the year 2024 look like in terms of content, video production, copywriting, search engine optimization, and paid advertising? Five of our experts… - [Partnership announcement – Genero becomes Funnel partner in Finland](https://generogrowth.com/partnership-announcement-genero-becomes-funnel-partner-in-finland/): In a significant stride towards redefining the landscape of marketing data analytics, we are thrilled to announce our recent partnership with Funnel, marking a… - [Åsa Borg: Building the car brand of the future with Polestar CMO #35](https://generogrowth.com/3-takeaways-from-asa-borg/): This post is based on our podcast episode with Åsa Borg. Åsa is the Chief Marketing Officer at Polestar. You can watch the entire conversation here. 1. - [Edward Ford: Generating demand for a 50M€ ARR SaaS company](https://generogrowth.com/3-takeaways-from-edward-ford/): This post is based on our podcast episode with Edward Ford. Edward is the Demand Gen Director at Supermetrics. You can watch the entire conversation here. 1. - [Magnus Pettersson – building an international pet food brand from scratch](https://generogrowth.com/3-takeaways-from-magnus-pettersson/): This post is based on our podcast episode with Magnus Pettersson. Magnus is the Business Director at Snellman Petfood. - [Jesper Åström: Why your company isn’t growing and how to fix it](https://generogrowth.com/3-takeaways-from-jesper-astrom/): This post is based on our podcast episode with Jesper Åström. Jesper is a growth expert who’s spent over 45,000 hours launching hundreds of tactical campaigns… - [SaaS marketing with Riikka Söderlund](https://generogrowth.com/3-takeaways-from-riikka-soderlund/): This post is based on our podcast episode with Riikka Söderlund. Riikka is a SaaS marketing expert and the CMO of Katana, a Tallinn-based startup that has… - [Polar CMO Anssi Mäkelä on their approach to branding and marketing](https://generogrowth.com/3-takeaways-from-anssi-makela/): This post is based on our podcast episode with Anssi Mäkelä. Anssi is the CMO of Polar, a leading global player in sports watches, fitness trackers, and heart… - [Camillo Eriksson: Building the world’s biggest baby brand with Twistshake CEO](https://generogrowth.com/3-takeaways-from-camillo-eriksson/): This post is based on our podcast episode with Camillo Eriksson. Camillo is the CEO and co-founder of Twistshake, the biggest baby brand in the world. - [Björn Thorngren: How MEDS became the fastest-growing company in Sweden](https://generogrowth.com/3-takeaways-bjorn-thorngren/): This post is based on our podcast episode with Björn Thorngren. Björn is the CEO and founder of MED, an online pharmacy and one of Sweden’s fastest-growing… - [Saeid Esmaeilzadeh: No-bullshit approach to building and investing in companies](https://generogrowth.com/3-takeaways-saeid-esmaeilzadeh/): This post is based on our podcast episode with Saeid Esmaeilzadeh. Saeid is a scientist and entrepreneur who has co-founded, managed, and invested in over 30… - [Lisa Gilbert – building a global brand at the world’s biggest startup](https://generogrowth.com/3-takeaways-lisa-gilbert/): This post is based on our podcast episode with Lisa Gilbert. Lisa is VP of Global Marketing at Kyndryl, a 90,000-person startup. - [Byron Sharp – how marketing really works](https://generogrowth.com/byron-sharp-takeaways/): This post is based on our podcast episode with Byron Sharp, one of the global leaders in marketing research and the author of the best-selling book ‘How Brands… - [Thomas Floberg, Microsoft Sweden’s COO on remote work, leadership and AI](https://generogrowth.com/thomas-floberg-3-takeaways/): This post is based on our podcast episode with Thomas Floberg, the COO of Microsoft Sweden. You can watch the entire conversation here. 1. - [Erik Modig – Stop making these marketing mistakes](https://generogrowth.com/erik-modig-podcast-takeaways/): This post is based on our podcast episode with Erik Modig. You can watch the entire conversation here. - [We do growth, not performance. Here’s why.](https://generogrowth.com/we-do-growth-not-performance-heres-why/): Performance marketing sounds great in theory. “Just optimize your campaigns for measurable outcomes like leads or purchases.” The problem? Incrementality. - [Klaviyo vs Mailchimp: Which is the Best Email Marketing Tool for Ecommerce?](https://generogrowth.com/klaviyo-vs-mailchimp/): This article was written by Dejan Travnikar, Senior Growth Hacker at Genero. In the digital age, effective communication is the key to successful marketing. - [Revenue share: when, why, and how to do it](https://generogrowth.com/revenue-share-when-why-how/): Revenue share agreements between clients and agencies are becoming increasingly popular. In this article, we’ll explore what it is, what the benefits are, and… - [Goodbye, good times? Growth in the new era of digital marketing](https://generogrowth.com/new-era-of-digital-marketing/): This article was written by our CMO Josua Fagerholm Between 2009 to 2021 the world experienced economic growth. - [ROI – is more always better?](https://generogrowth.com/roi-is-more-always-better/): Marketing should be a profitable investment for the business, i.e. have a positive return on investment. But a high ROI is not necessarily a good thing. - [Setting relevant targets](https://generogrowth.com/setting-relevant-targets/): Setting relevant targets is one of the hardest things marketers must do. Having contextual data makes it a lot easier. - [The dangers of discounting](https://generogrowth.com/the-dangers-of-discounting/): Many companies use discounts to increase sales. But this practice has significant downsides. First, discounting often attracts less loyal customers. - [Analyzing Average Order Values](https://generogrowth.com/analyzing-average-order-values/): Averages are useful because they’re simple. But this simplicity is also what makes them misleading. Take Average Order Value (AOV) as an example. - [3 Opportunities for Profitable Growth in 2023](https://generogrowth.com/profitable-growth-in-2023/): 2023 will bring both uncertainty and volatility. While this environment won’t be easy to navigate, we believe it will also create opportunities for profitable… - [From designer trainee to senior UI/UX designer](https://generogrowth.com/from-designer-trainee-to-senior-ui-ux-designer-alexandras-growth-story/): Six years at Genero Alexandra has been able to work broadly in all aspects of design as well as specialize deeply in her passion: UI/UX Design. - [Street art versus top magazine design & content – five observations from my New York trip](https://generogrowth.com/street-art-versus-top-magazine-design-content-five-observations-from-my-new-york-trip/): On her recent trip to New York, art director Roosa Hyrske picked up some trendy things and vibes. The same trends were present also in the awarded magazines… - [How to grow as a growth marketer?](https://generogrowth.com/how-to-grow-as-a-growth-marketer/): Heiman Safeen started at Genero in 2019 as a Growth Hacker Trainee. Just a few years later he was managing large accounts as a Senior Growth Hacker. - [Edvin Årefors steps up to lead sales as the International Sales Director and Niklas Andersson leads new Growth Finland Business Unit](https://generogrowth.com/edvin-arefors-steps-up-to-lead-sales-as-the-international-sales-director-and-niklas-andersson-leads-new-growth-finland-business-unit/): Edvin Årefors and Niklas Andersson both step into new roles and even greater responsibility at Genero as Edvin takes the role of International Sales Director… - [Genero Stockholm celebrates 2 years](https://generogrowth.com/genero-stockholm-celebrates-2-years/): At the beginning of 2020 Genero took the first step to take over the world by starting up a business in Stockholm, Sweden. - [Key benefits of marketing automation](https://generogrowth.com/key-benefits-of-marketing-automation/): Marketing automation is the use of a cross-channel software platform to consolidate, create, and automate a variety of related marketing initiatives. - [Copywriter’s Advice: Five Tips for Doing Interviews](https://generogrowth.com/copywriters-advice-five-tips-for-doing-interviews/): Interviewing interesting people is Johanna Hägg's favorite part of her job as a Copywriter. Today she shares her five best tips for conducting great interviews! - [Eating with our Eyes First: 5 Trends in Food Photography](https://generogrowth.com/eating-with-our-eyes-first-5-trends-in-food-photography/): Art Director Roosa Hyrske shares five hot trends in food photography! - [Journalist turned over a new leaf and became a copywriter](https://generogrowth.com/a-journalist-turned-over-a-new-leaf-and-became-a-copywriter/): When I left behind the life of a journalist to become a Copywriter, I knew absolutely nothing about search engine optimization. - [Developer Robert Bokori: “At Genero I’m treated as an employee, but have all the freedom of a freelancer”](https://generogrowth.com/developer-robert-bokori-at-genero-im-treated-as-an-employee-but-have-all-the-freedom-of-a-freelancer/): Rober Bokori works with Genero as a freelance WordPress Developer from Hungary. Freelancing offers him the opportunity to be fully part of his team while still… - [Freelancers: Tayla supports her team from the Southern Hemisphere](https://generogrowth.com/freelancers-at-genero-tayla-fagan-supports-generos-stockholm-team-from-the-southern-hemisphere/): Tayla joined Genero as a Freelancer in April 2022. The South African addition to our Stockholm team lights up each meeting with her endless drive and positive… - [Josua’s helping build the best DTC marketing team in Europe](https://generogrowth.com/josua-fagerholm-helping-build-the-best-dtc-marketing-team-in-europe/): Josua’s career started as a trainee at Genero in 2013. The following years he spent learning around the world and building his own marketing agency, Rho+One. **Pages** - [1](https://generogrowth.com/blog/) - [2](https://generogrowth.com/blog/page/2/)