---
title: "Significant increase in sales after multichannel campaign with legendary Urpo Martikainen"
description: "A multichannel campaign with newscaster legend Urpo Martikainen boosted sales of Skand's electric goMoto 4.3 and grew brand searches by 223%."
image: "https://generogrowth.com/app/uploads/2022/02/skand-new-banner.jpg"
url: "https://generogrowth.com/case/the-sales-of-skands-electric-gomoto-4-3-increased-significantly-after-multichannel-campaign-with-urpo-martikainen/"
language: "en-GB"
translations: {"fi":"https://generogrowth.com/fi/case/skand-gomoto-urpo-martikainen-kampanja/md/","sv-SE":"https://generogrowth.com/sv/case/skand-gomoto-kampanj-urpo-martikainen/md/"}
modified: "2026-10-30T20:47:13+00:00"
---

# Significant increase in sales after multichannel campaign with legendary Urpo Martikainen

## Together we grow

our cooperation resulted in:

+223%

growth in certain brand-related Google-searches

## **Why we love this client**

Skand is a Finnish electric scooter company with big ambitions. Since 2015 they have sold scooters all over the Nordics, launched an EU-wide online shop, and have appeared on various technology and start-up company top lists. Riding with Skand (pun intended) is consistently fast, enjoyable, and environmentally friendly.

## Challenge

Skand wanted a concept to boost the sales of their flagship product goMoto 4.3 electric vehicle. Its main target group is older drivers – also because the vehicle can be driven without a license. However, electric scooters are an emerging market and a new category for many, so trust and quality questions can hinder buying.

## Solution

To gain trust among the target group, we contacted a true Finnish newscaster legend: Mr. Urpo Martikainen, to appear in the campaign. The story we told was about living and moving while retired. Life is out there and well reachable with a good electric scooter.

The campaign aired on TV on commercial breaks during MTV3’s (Martikainen’s old job) the most-watched news and morning television. It also appeared widely on social media, other display channels, and radio. We also created a landing page that presented product features and benefits.

## Results

The campaign didn’t go unnoticed. Together with Martikainen, we powerfully delivered the message of what active retirement could look like with goMoto 4.3. Skand saw more than 200 % increase in certain brand-related Google-searches. Consequently, goMoto 4.3’s sales increased significantly.

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