---
title: "Hot topics"
url: "https://generogrowth.com/category/hot-topics/"
language: "en-GB"
translations: {"fi":"https://generogrowth.com/fi/category/hot-topics/md/","sv-SE":"https://generogrowth.com/sv/category/hot-topics/md/"}
---

# Hot topics

9 results.

- [The State of Search & AI Visibility in Finland – Travel Industry 2026](https://generogrowth.com/the-state-of-search-ai-visibility-in-finland-travel-industry-2026/): Aurinkomatkat wins Finland's holiday search, but in AI answers it is neck and neck with TUI. We measured the eight largest tour operators on search demand…
- [What Finns stopped searching for this autumn](https://generogrowth.com/search-data-autumn-2026/): Finns made a fifth fewer commercial searches in July–September 2026 than before. Housing, renovation, B2B and beauty services fell clearly behind the market…
- [Gambling ads are coming to Finland – what does it mean for your media budget?](https://generogrowth.com/gambling-advertising-finland-2027-media-budget/): Finland's gambling market opens on 1 July 2027 and dozens of new gambling brands will start advertising.
- [Can you get sales from ChatGPT? Our first numbers from e-commerce](https://generogrowth.com/chatgpt-traffic-conversion-rate/): We can now see how traffic from ChatGPT converts in an online store. On average worse than Google – but over 6% in Sweden and Poland.
- [Why are our Swedish neighbours winning the brand game?](https://generogrowth.com/why-sweden-is-winning-the-brand-game/): Swedish companies spend 2.4 times as much on digital advertising per person as Finnish ones, and the gap is growing.
- [Be the answer when your customer asks what to buy – ChatGPT ads for Christmas and Black Friday](https://generogrowth.com/chatgpt-ads-christmas-black-friday/): ChatGPT now shows ads in Finland and across Europe. When your customer asks what to buy, your product can sit right under the answer.
- [Benefits for you as a client with Genero’s Google Premier Partner status](https://generogrowth.com/benefits-for-you-as-a-client-with-generos-google-premier-partner-status/): This article was written by Ville Silventola, our Sales Director in Finland. At Genero, we’re thrilled to announce our renewed achievement of Google Premier…
- [Marketing trends 2024: grab the tips from Genero’s marketing experts](https://generogrowth.com/marketing-trends-2024-grab-the-tips-from-generos-marketing-experts/): What does the year 2024 look like in terms of content, video production, copywriting, search engine optimization, and paid advertising? Five of our experts…
- [Street art versus top magazine design & content – five observations from my New York trip](https://generogrowth.com/street-art-versus-top-magazine-design-content-five-observations-from-my-new-york-trip/): On her recent trip to New York, art director Roosa Hyrske picked up some trendy things and vibes. The same trends were present also in the awarded magazines…