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Branding

How content and growth marketing increased Valio Aimo brand awareness and boosted sales In 2021, Valio embarked on a new wholesale chapter by acquiring Heinon Tukku Oy, leading to the launch of Valio Aimo® as its dedicated wholesale division. This new arm of the business boasts its own manufacturing, a premium product range, and the country's most extensive delivery network. As a result, Genero's partnership with Valio's B2B marketing evolved, transitioning from producing customer publications to becoming a strategic partner in multi-channel content and growth marketing.
Long-term brand work, distinctive campaigns and increasing organic traffic
54% more lipstick – Beauty campaign for K-Citymarket strengthened the brand and increased cosmetics sales Genero has been a content partner of K-ryhmä (K-group) since 2006. We devise concepts and produce content in various forms for the group's many store chains and businesses: Pirkka, K-Ruoka, K-Rauta and K-Citymarket. One of our regular collaborations in print and on digital channels is the content for beauty campaigns for K-Citymarket.
Creating a pioneering recipe experience with delicious content and intuitive design The new Genero-built snellman.fi pioneers an innovate new format for online recipes that truly meets the needs of the modern user. Besides traditional text-and-image based instructions, the new site features full-screen step-by-step video instructions that are easy to follow, as users can swipe from one step to another at their own pace.
10x more leads, millions in revenue, and an acquisition
Building the fastest growing restaurant chain in Finland From day one, we’ve had the joy of supporting Friends & Brgrs in becoming the fastest growing restaurant chain in Finland. Eight years, four million burgers, and over 1,000 ads later, Friends & Brgrs is one of the most preferred restaurant brands in the country.
EasyFit - Branding. Easy. How we helped to re-vitalize a classic Finnish fitness brand and increased sales. Helposti.
New brand films turned traffic into results for Pihla Pihla's brand film put Finland's favorite window brand at the top of everyone's mind, resulting in all-time high of offer requests and a record number of evaluation visits!
Brand campaign & concept for Weekendbee The love for sports had a splashing start for the responsible sports and outdoor clothing online store, resulting in a new sporty concept and an international brand campaign including four lifestyle films.