---
title: "Genero Expert’s Podcast – Kent Fagerholm on Systematic Ecommerce Growth"
description: "Head of E-commerce Services Kent Fagerholm on the systemic challenges e-commerce companies face and how to build growth systematically."
url: "https://generogrowth.com/genero-experts-podcast-kent-fagerholm-on-systematic-ecommerce-growth/"
language: "en-GB"
translations: {"fi":"https://generogrowth.com/fi/genero-experts-podcast-kent-fagerholm-systemaattinen-verkkokaupan-kasvu/md/","sv-SE":"https://generogrowth.com/sv/genero-experts-podcast-kent-fagerholm-om-systematisk-tillvaxt-inom-e-handel/md/"}
modified: "2026-02-12T14:09:07+00:00"
---

# Genero Expert’s Podcast – Kent Fagerholm on Systematic Ecommerce Growth

[Embedded: Systematic Ecommerce Growth - Genero Expert's Podcast](https://www.youtube.com/embed/yiykQ_iREy4?feature=oembed)

Having observed and worked with numerous ecommerce companies in Europe and the US, Head of Ecommerce Services Kent Fagerholm shares his insight into the systemic challenges that ecommerce companies face.

Taking the perspective of an owner/investor, there are typically many improvements to be made by better aligning marketing and finance, e.g. with improved forecasting and scenario planning.

Make your investors happy by getting marketing on board with increasing not just revenue but profitability and cashflow.

#### Want to hear more about how we use effective forecasting & scenario planning to increase profitability and cashflow?

###  Kent Fagerholm 

Head of Ecommerce Service

 [+358 40 832 3753](tel:+358408323753) 
 <kent.fagerholm@genero.fi>

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