---
title: "AI creative"
description: "AI creative from Genero, a marketing agency: art directors use AI to turn one product shoot into dozens of images and videos for paid social."
url: "https://generogrowth.com/growth-marketing-services/ai-creative/"
language: "en-GB"
modified: "2026-11-12T17:52:48+00:00"
---

Content & Creative

# AI creative

Turn one product shoot into a full campaign. Our art directors and copywriters use AI tools to make images and videos for paid social, from idea to launch in days, not weeks.

Book a meeting

## Why AI creative?

- **Creative drives results:** In paid social, the creative does most of the work. Fresh ads keep your audience interested.
- **Weekly, not quarterly:** New variations every week, so your ads never get tired.
- **No crew needed:** Photorealistic ad films that used to need travel and a film crew are now made digitally.
- **Experts in charge:** AI does the heavy lifting. Every asset still goes through our art direction and copywriting.

## What you get

A steady flow of campaign-ready images and short videos.

### Monthly production

A batch of images and short videos every month, in the formats Meta, TikTok and your online store need.

### Campaign production

A one-off set of images and films for a single campaign.

### Single assets

One image or one film when that is all you need.

## How we work

### 1. Kick-off

A workshop and creative brief. We collect your brand guidelines and existing images and videos, and agree your creative territories and concepts.

### 2. Create & launch

We make the first concepts and assets, refine them with your feedback, and launch them.

### 3. Optimise & scale

We watch how your audience reacts, keep what works, and scale proven concepts with fresh content every month.

Need more creative, faster?

## Let’s talk about your creative

Tell us what you sell and where you advertise. We will show you how AI creative could work for you.

Book a meeting

### Please take a minute to fill in your details.

We will get back to you to book a meeting where we:

- Go through your products, channels and current ads.
- Discuss how AI creative could support your campaigns.
- Suggest a scope that fits your business.
- No commitment or obligation to use our services.

"\*" indicates required fields

**Form** (fill it in on [the web page](https://generogrowth.com/growth-marketing-services/ai-creative/)). Fields:

- Name\*
- First
- Last
- Email\*
- Company
- Phone number
- Company turnover
- Most of my business can be categorised as...
- Company website\*
- Newsletter
- Yes, send me marketing tips, tricks and news from Genero. You can unsubscribe at any time.

## Frequently asked questions

**What do you need from us to start?**

Your brand guidelines, your existing images and videos in one folder, your USPs and key messages, your target audiences and what you want to promote.

**Which tools do you use?**

Midjourney for images, Voxel for video and motion, and Confect for resizing and versioning across ad placements.

**Does AI replace your designers?**

No. Our art directors and copywriters lead the work. AI tools let them make far more variations, faster.

**Do you also plan the creative strategy?**

This service covers production. We plan the audience, campaign angle and platform brief as a separate social strategy, and the two usually go together.

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