--- title: "Brand & Design" description: "Brand and design from Genero, a marketing agency: brand concepts, visual identity, campaign looks, websites and publications, built from research." url: "https://generogrowth.com/growth-marketing-services/brand-design/" language: "en-GB" translations: {"fi":"https://generogrowth.com/fi/palvelut/brandi-ja-design/md/","sv-SE":"https://generogrowth.com/sv/growth-marketing-services/varumarke-och-design/md/"} modified: "2026-11-12T19:49:32+00:00" --- Brand & Design # Brand & Design Build a distinctive brand that customers recognise and choose. We turn your brand’s red thread into a concept, a visual identity and design that works in every channel. Book a meeting ![EasyFit brand campaign by Genero](https://generogrowth.com/app/uploads/2022/03/easyfit-new-hero-banner.jpg) ## Why brand and design with us? - **Built on insight:** We start from research and interviews with your people and customers, not from a mood board. - **One look everywhere:** The same concept carries your ads, website, social media and print, so every touchpoint feels like you. - **Designed to sell:** Our designers work next to media and data people, so the design is made to perform, not just to look good. - **Ready for your team:** You get the concept structure, visual identity and content priorities in a form your team can use. ## What you get From a refresh of what you have to a new brand concept. ### Brand concept Your brand’s core theme, values and promise, agreed in a workshop with your team. ### Visual identity The look of your brand: how it uses colour, type, images and layout across channels. ### Campaign look Concepts and visuals for campaigns, from one digital ad set to a long-term, multichannel campaign. ### Website design User paths, page design and design systems that make your site easy to use and easy to update. ### Publications Layout and design for magazines, customer publications and other print and digital publications. ### Roll-out and follow-up We put the design to work, refine it from feedback and track how it performs. ## Brand and design work we are proud of A few of the brands we have built and renewed together with our clients. EasyFit ### [EasyFit – Branding. Easy.](https://generogrowth.com/case/easyfit-branding/) - Advertising - Branding - Growth hacking Mr. Panini ### [Iconic advertising – Mr. Panini lives!](https://generogrowth.com/case/iconic-advertising-mr-panini-lives/) - Advertising - Branding - Content marketing Friends & Brgrs ### [Building the fastest growing restaurant chain in Finland](https://generogrowth.com/case/friends-brgrs-the-fastest-growing-restaurant-chain-in-finland/) - Advertising - Branding - Content marketing Holmasto ### [A bold new look speaks volumes for Holmasto](https://generogrowth.com/case/holmasto_joulu/) - Advertising - Branding - Content marketing Snellman ### [Creating a pioneering recipe experience with delicious content and intuitive design](https://generogrowth.com/case/snellman-website/) - Branding - Content marketing - Conversion rate optimization Telma ### [Telma magazine boldly renewed](https://generogrowth.com/case/telma-magazine-boldly-renewed/) - Content marketing - Design - Web development ## How we work ### 1. Insight We look at where your brand stands and decide whether to build on your current look or start fresh. Interviews and research fill the gaps. ### 2. Concept & design We agree the direction with you in a workshop, then design the concept and visual identity. ### 3. Roll-out We put the design to work in your channels and keep improving it as results come in. Ready to start your growth journey? ## Let’s make your brand stand out Tell us where your brand is today. We will tell you how we would approach it. Book a meeting ### Please take a minute to fill in your details. We will get back to you to book a meeting where we: - Go through your brand and what you want to change. - Discuss whether to refresh your current look or start fresh. - Suggest a scope that fits your business. - No commitment or obligation to use our services. "\*" indicates required fields **Form** (fill it in on [the web page](https://generogrowth.com/growth-marketing-services/brand-design/)). Fields: - Name\* - First - Last - Email\* - Company - Phone number - Company turnover - Most of my business can be categorised as... - Company website\* - Newsletter - Yes, send me marketing tips, tricks and news from Genero. You can unsubscribe at any time. ## Frequently asked questions **Do we need a completely new brand?** Not always. We first look at what you have. Often the best answer is to sharpen your current concept and look. **Do you only design, or also run the campaigns?** Both. The same team can design your brand and campaigns and run them in paid media, social media and on your website. **Can you design our website too?** Yes. We design user paths, pages and design systems, and we can build the site as well. **How do you use AI in design work?** AI helps with research and with producing visual variations faster. 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