--- title: "Brand strategy & positioning" description: "Brand strategy from Genero, a marketing agency: interviews and research, your core values and promise, and one concept that runs through every campaign." url: "https://generogrowth.com/growth-marketing-services/brand-strategy/" language: "en-GB" translations: {"fi":"https://generogrowth.com/fi/palvelut/brandistrategia/md/","sv-SE":"https://generogrowth.com/sv/growth-marketing-services/varumarkesstrategi/md/"} modified: "2026-11-12T17:52:59+00:00" --- Strategy # Brand strategy & positioning Find the red thread that runs through everything you say. We build it from research and interviews, then turn it into a concept your campaigns can follow. Book a meeting ## Why a brand strategy? - **One red thread:** Every campaign tells the same story when it starts from the same core theme. - **Built on real insight:** We talk to your people and your customers, so the strategy rests on what they actually say. - **Clear values and promise:** Your core values, unique selling points and customer promise, written down and agreed. - **Ready to use:** The strategy ends in a concept: structure, visual identity and content priorities your team can act on. ## What you get Research when you need it, a direction agreed together, and a concept to build on. ### Background research A look at your media and website, and at what is already said about you. ### Interviews Recorded video interviews with your key people or customers, summarised into clear findings. ### Stakeholder survey If useful, a survey of your team or customers before the workshop, on goals and needs. ### Workshop We present the findings and agree the key strategic guidelines together with you. ### Marketing concept The concept structure, visual identity and content priorities, sized to your need: from refreshing an existing concept to a long-term, multichannel or international one. ### Follow-up We help roll the concept out, refine it based on feedback and track how it performs. ## How we work ### 1. Insight We review where you stand and decide whether to build on your current concept or start fresh. Interviews and research fill any gaps. ### 2. Workshop & concept We share our strategic view, agree the guidelines with you in a workshop and model the concept. ### 3. Roll-out & optimisation We put the concept to work, refine it from feedback and keep improving it as results come in. Ready to sharpen your brand? ## Let’s find your red thread Tell us where your brand is today. We will tell you how we would approach it. Book a meeting ### Please take a minute to fill in your details. We will get back to you to book a meeting where we: - Go through your brand, goals and current situation. - Discuss whether to build on your current concept or start fresh. - Suggest a scope that fits your business. - No commitment or obligation to use our services. "\*" indicates required fields **Form** (fill it in on [the web page](https://generogrowth.com/growth-marketing-services/brand-strategy/)). Fields: - Name\* - First - Last - Email\* - Company - Phone number - Company turnover - Most of my business can be categorised as... - Company website\* - Newsletter - Yes, send me marketing tips, tricks and news from Genero. You can unsubscribe at any time. ## Frequently asked questions **Do we need a brand new concept?** Not always. We first look at what you have. Sometimes the best answer is to build on your existing concept and assets. **Who do you interview?** Your key people, your customers or both. We record and transcribe the interviews and pull out the shared answers. **How do you use AI?** AI helps with background research and with summarising interview transcripts. The strategy and the concept are made by people, together with you. **What happens after the concept?** We can roll it out with you, refine it from feedback and track how it performs. 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