--- title: "Campaign concepts" description: "Campaign concepts from Genero, a marketing agency: from a maintenance campaign to a launch across social, search and online media, plus organic social." url: "https://generogrowth.com/growth-marketing-services/campaign-concepts/" language: "en-GB" modified: "2026-11-12T17:52:28+00:00" --- Content & Creative # Campaign concepts Ideas that sell, sized to your goal. We plan the concept, make the ads and run them, whether you want to keep sales steady or win a bigger share of the market. Book a meeting ## Why a campaign concept? - **Sized to your goal:** Keep sales steady, give them a boost or make a bigger push. The campaign fits the job. - **Idea and execution together:** Concept, ad production and media work come from one team, so nothing gets lost between them. - **Uses what you have:** We reuse your existing visuals where they work, and make new content where they don’t. - **Clear targets:** Larger campaigns start with KPI and media planning, so you know what success looks like. ## What you get Three campaign sizes, plus content for your own social feed. ### Maintenance campaign Keep an existing product selling with online ads. A mini concept and ad production, using your existing visuals. ### Boost campaign A sales boost or a smaller online launch. KPI and media planning, a concept, ad production and ads in two social channels. ### Strategic investment campaign A bigger push for market share. Ads in three social channels, search and programmatic, so you reach your audience many times in many places. ### Organic social content Posts for your own feed that sit alongside your company news and events. We can plan and publish them, or you can. ### Landing page A page for the campaign to send people to. ### Video and photos Recipe videos, creator-style content and other production when the campaign needs new material. ## How we work ### 1. Plan We agree the goal and, for larger campaigns, set KPIs and plan the media. ### 2. Create We build the concept and produce the ads, using your existing material where it works. ### 3. Run & follow up We run the ads in the agreed channels and follow the results as the campaign goes. Planning a launch or a sales push? ## Let’s talk about your campaign Tell us what you want to achieve. We will suggest the right size of campaign. Book a meeting ### Please take a minute to fill in your details. We will get back to you to book a meeting where we: - Go through your product, goals and timing. - Discuss which campaign size fits. - Suggest channels and content for your campaign. - No commitment or obligation to use our services. "\*" indicates required fields **Form** (fill it in on [the web page](https://generogrowth.com/growth-marketing-services/campaign-concepts/)). Fields: - Name\* - First - Last - Email\* - Company - Phone number - Company turnover - Most of my business can be categorised as... - Company website\* - Newsletter - Yes, send me marketing tips, tricks and news from Genero. You can unsubscribe at any time. ## Frequently asked questions **Which campaign size do we need?** It depends on your goal. Keeping an existing product selling needs less than a launch or a push for market share. We help you choose. **Can you use our existing visuals?** Yes. Smaller campaigns are built on the material you already have. Larger ones can add new content. **Which channels do you use?** Social channels such as Meta and TikTok, and for bigger campaigns also search and programmatic online advertising. **Do you also make organic social posts?** Yes. We start with a workshop on channels, formats and themes, review your visuals and make a publishing plan with concrete post ideas. ```json {"@context":"https://schema.org","@graph":[{"@type":["WebPage","FAQPage"],"@id":"https://generogrowth.com/growth-marketing-services/campaign-concepts/","url":"https://generogrowth.com/growth-marketing-services/campaign-concepts/","name":"Campaign concepts – Genero marketing agency","isPartOf":{"@id":"https://generogrowth.com/#website"},"datePublished":"2026-11-12T17:52:28+00:00","description":"Campaign concepts from Genero, a marketing agency: from a maintenance campaign to a launch across social, search and online media, plus organic social.","breadcrumb":{"@id":"https://generogrowth.com/growth-marketing-services/campaign-concepts/#breadcrumb"},"mainEntity":[{"@id":"https://generogrowth.com/growth-marketing-services/campaign-concepts/#faq-question-campaign-concepts-1"},{"@id":"https://generogrowth.com/growth-marketing-services/campaign-concepts/#faq-question-campaign-concepts-2"},{"@id":"https://generogrowth.com/growth-marketing-services/campaign-concepts/#faq-question-campaign-concepts-3"},{"@id":"https://generogrowth.com/growth-marketing-services/campaign-concepts/#faq-question-campaign-concepts-4"}],"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https://generogrowth.com/growth-marketing-services/campaign-concepts/"]}]},{"@type":"BreadcrumbList","@id":"https://generogrowth.com/growth-marketing-services/campaign-concepts/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https://generogrowth.com/"},{"@type":"ListItem","position":2,"name":"Services","item":"https://generogrowth.com/growth-marketing-services/"},{"@type":"ListItem","position":3,"name":"Campaign concepts"}]},{"@type":"WebSite","@id":"https://generogrowth.com/#website","url":"https://generogrowth.com/","name":"Genero","description":"Leading Nordic growth agency","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https://generogrowth.com/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-GB"},{"@type":"Question","@id":"https://generogrowth.com/growth-marketing-services/campaign-concepts/#faq-question-campaign-concepts-1","position":1,"url":"https://generogrowth.com/growth-marketing-services/campaign-concepts/#faq-question-campaign-concepts-1","name":"Which campaign size do we need?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"It depends on your goal. Keeping an existing product selling needs less than a launch or a push for market share. We help you choose.","inLanguage":"en-GB"},"inLanguage":"en-GB"},{"@type":"Question","@id":"https://generogrowth.com/growth-marketing-services/campaign-concepts/#faq-question-campaign-concepts-2","position":2,"url":"https://generogrowth.com/growth-marketing-services/campaign-concepts/#faq-question-campaign-concepts-2","name":"Can you use our existing visuals?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"Yes. Smaller campaigns are built on the material you already have. Larger ones can add new content.","inLanguage":"en-GB"},"inLanguage":"en-GB"},{"@type":"Question","@id":"https://generogrowth.com/growth-marketing-services/campaign-concepts/#faq-question-campaign-concepts-3","position":3,"url":"https://generogrowth.com/growth-marketing-services/campaign-concepts/#faq-question-campaign-concepts-3","name":"Which channels do you use?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"Social channels such as Meta and TikTok, and for bigger campaigns also search and programmatic online advertising.","inLanguage":"en-GB"},"inLanguage":"en-GB"},{"@type":"Question","@id":"https://generogrowth.com/growth-marketing-services/campaign-concepts/#faq-question-campaign-concepts-4","position":4,"url":"https://generogrowth.com/growth-marketing-services/campaign-concepts/#faq-question-campaign-concepts-4","name":"Do you also make organic social posts?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"Yes. We start with a workshop on channels, formats and themes, review your visuals and make a publishing plan with concrete post ideas.","inLanguage":"en-GB"},"inLanguage":"en-GB"}]} ```