--- title: "AI visibility (GEO)" description: "AI visibility (GEO) from Genero, a marketing agency: an AI visibility audit, then monthly work to get your brand cited by ChatGPT, Gemini and AI Overviews." url: "https://generogrowth.com/growth-marketing-services/geo/" language: "en-GB" modified: "2026-11-12T17:52:56+00:00" --- SEO & GEO # AI visibility (GEO) Go from being a search result to becoming the answer. Generative Engine Optimization helps ChatGPT, Gemini and Google AI Overviews cite and recommend your brand. Book a meeting ## Why AI visibility? - **People ask AI:** Search is turning from a list of links into answers. If AI does not cite your brand, buyers may not see you. - **Competitors get recommended:** We show the questions where AI names a competitor as the best option and leaves you out. - **SEO and GEO work together:** Good SEO is still the base. GEO builds on it, so search engines and AI assistants both find and trust you. - **A race, not a finish line:** AI answers keep changing. Monthly work keeps your share of them growing. ## What you get An audit to see where you stand, then a monthly plan that gets you cited. ### AI visibility audit We run a set of real buyer questions through several AI assistants and score how often you are mentioned, how positively, and against which competitors. ### Brand gap report The high-intent questions where competitors are recommended and you are missing, and how AI links your brand to your key topics. ### Technical AI readiness We check that AI crawlers can read your site, and add structured data and an llms.txt file. ### Citable content Content AI likes to quote, such as best-of guides, comparisons and conversational FAQs. ### Off-site reputation We work on reviews, forums, digital PR, LinkedIn, YouTube and what resellers and directories say about you. ### Measurement & dashboard An optional monthly re-run of the audit, so you can see your AI mentions, sentiment and site health change over time. ## How we work ### 1. Audit We map how AI assistants see your brand today and where competitors win. ### 2. Month one: the plan We interview your team, list your assets and access, and build a 12-month roadmap of named actions. ### 3. Monthly work From month two we carry out the roadmap, one set of actions each month. Ready to start your growth journey? ## Find out what AI says about you Tell us your market and your competitors. We will show you where you stand in AI answers. Book a meeting ### Please take a minute to fill in your details. We will get back to you to book a meeting where we: - Go through your business goals. - Run a quick check of a few questions to see if competitors are recommended instead of you. - Suggest the next step for your brand. - No commitment or obligation to use our services. "\*" indicates required fields **Form** (fill it in on [the web page](https://generogrowth.com/growth-marketing-services/geo/)). Fields: - Name\* - First - Last - Email\* - Company - Phone number - Company turnover - Most of my business can be categorised as... - Company website\* - Newsletter - Yes, send me marketing tips, tricks and news from Genero. You can unsubscribe at any time. ## Frequently asked questions **Does GEO replace SEO?** No. SEO and GEO work together. SEO keeps you found in search, and GEO makes sure AI answers cite and recommend you too. **Which AI assistants do you look at?** ChatGPT, Gemini and Google AI Overviews, among others. Our in-house tool runs your questions against several AI assistants and compares you with your competitors. **What is the difference between the quick check and the audit?** The quick check uses only a few questions and shows whether competitors are recommended instead of you. The audit uses many more, grouped by product, service and buying stage, so it is strong enough to plan on. **Can we see if it works?** Yes, with the measurement add-on. Each month we re-run your questions and report changes in mentions, sentiment and site health. We only report results we have measured. **Can we pay to appear in ChatGPT too?** Yes. If you cannot yet earn the citation, ChatGPT ads can put your brand right below the answer. 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