---
title: "Growth strategy"
description: "Growth strategy from Genero, a marketing agency: audits, targets and KPIs, your Growth Canvas and a roadmap, then a quarterly cycle that keeps it current."
url: "https://generogrowth.com/growth-marketing-services/growth-strategy/"
language: "en-GB"
modified: "2026-11-12T17:52:24+00:00"
---

Strategy

# Growth strategy

Know where to compete, what to do first and how to grow profitably. We turn your data, market and goals into a clear roadmap, then keep it up to date every quarter.

Book a meeting

## Why a growth strategy?

- **One plan, not ten tactics:** Channels, content and budget pull in the same direction when they follow one roadmap.
- **Built on your data:** We start from your numbers, materials and earlier research, not from a template.
- **Clear targets:** Every action has a KPI, so you can see what works and what to drop.
- **Kept current:** A quarterly session updates the roadmap as the market and your results change.

## What you get

A brief, a direction and a plan your team can act on.

### Audits and market analysis

Where you stand today, in your channels and against your market, in the scope we agree.

### Targets and KPIs

Growth targets and the numbers that show whether you are reaching them.

### Market & communication framework

Who you talk to, what you say and where.

### Growth Canvas

Your goals broken down into manageable steps, on one page.

### Roadmap

Key actions and timelines for the next three months.

### Workshops

One or two workshops with your team, and a final session to walk through the results.

## How we work

### 1. Onboarding

We collect access to your data, your materials and answers to our marketing inventory questionnaire.

### 2. Analysis & roadmap

We audit, set targets and KPIs, and build your Growth Canvas and roadmap together with you.

### 3. Quarterly cycle

Each quarter we analyse the results, meet with you and update the roadmap.

Ready to start your growth journey?

## Let’s talk about your goals

Tell us where you want to grow. We will tell you how we would approach it.

Book a meeting

### Please take a minute to fill in your details.

We will get back to you to book a meeting where we:

- Go through your goals and current situation.
- Discuss what a growth strategy would cover for you.
- Suggest a scope that fits your business.
- No commitment or obligation to use our services.

"\*" indicates required fields

**Form** (fill it in on [the web page](https://generogrowth.com/growth-marketing-services/growth-strategy/)). Fields:

- Name\*
- First
- Last
- Email\*
- Company
- Phone number
- Company turnover
- Most of my business can be categorised as...
- Company website\*
- Newsletter
- Yes, send me marketing tips, tricks and news from Genero. You can unsubscribe at any time.

## Frequently asked questions

**What do you need from us to start?**

Access to your data and channels, any guidelines and earlier research, and answers to our marketing inventory questionnaire.

**Can you also forecast the results?**

Yes. A Growth Simulation uses your historical data to forecast customer acquisition and retention as a one-year P&L forecast, and shows which levers matter most.

**Can the strategy cover a single channel?**

Yes. We can add a strategy for one paid channel, such as Google Ads or paid social, or an SEO strategy.

**What happens after the roadmap?**

We meet every quarter to look at the results and update the roadmap. We can also run the work itself with you.

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