---
title: "Market & competitor analysis"
description: "Market and competitor analysis for growth companies. Compare customer needs, competitors and positioning before deciding where to invest."
image: "https://generogrowth.com/app/uploads/2022/05/genero-friendsbrgrs-hero-image.jpg"
url: "https://generogrowth.com/growth-marketing-services/market-competitor-analysis/"
language: "en-GB"
translations: {"fi":"https://generogrowth.com/fi/palvelut/markkina-ja-kilpailija-analyysi/md/","sv-SE":"https://generogrowth.com/sv/growth-marketing-services/marknads-och-konkurrensanalys/md/"}
modified: "2026-11-13T08:31:08+00:00"
---

Market & competitor analysis

# A market position built on customer needs

We analyse your market, competitors and customer needs to identify where your offer can stand out. You get the evidence behind the recommendations, a positioning map and priorities for your next decisions.

Start with a free intro call. Tell us which market or decision you are looking at, and we suggest the scope and how the work would be priced.

Book a free intro call

![Friends & Brgrs, a brand Genero has worked with from the beginning](https://generogrowth.com/app/uploads/2022/05/genero-friendsbrgrs-hero-image.jpg)

## Related strategy work

Examples of the decisions behind wider client programmes.

Grillkung · strategy work · 2025

### Research feeding a commercial plan

Market and competitor analysis formed part of a wider assessment of Grillkung’s channels and profitability. The findings fed a positioning workshop and a Growth Canvas.

[Read the case →](https://generogrowth.com/case/grillkung-strategic-marketing-partnership/)

Friends & Brgrs · brand strategy

### A position built around the product

Our early brand work helped define a place for burgers made from scratch in Finland’s emerging fast-casual category. The product promises then guided the communication.

[Read the case →](https://generogrowth.com/case/friends-brgrs-the-fastest-growing-restaurant-chain-in-finland/)

[See all our cases →](https://generogrowth.com/references/)

## Who this service suits

### A good fit if you

- You are entering a market or developing a new product or service.
- Your competitors make similar promises and you need a clearer position.
- You need evidence before committing budget to a brand or marketing plan.

### How the cost is built

A project fee based on the markets, competitors and research questions in scope. Customer interviews and additional data sources are agreed separately. You get a quote after the intro call.

## What you get

### Market and customer context

Demand, buying situations and the alternatives customers actually consider, including keeping things as they are.

### Competitor comparison

The promises, messages, channels and pricing information available for the competitors we agree to study.

### Your current position

A review of your brand and communication alongside customer interviews, reviews or search data, as agreed.

### Positioning map and recommendations

A map built on differences customers care about, with possible positions, supporting evidence and questions that still need testing.

Book a free intro call

## How the work runs

1\.

### Set the question

Agree the market, competitors and the decision the analysis needs to support.

2\.

### Gather and check

Combine desk research with the agreed customer and company inputs. AI supports research and synthesis; our strategists check sources and assumptions.

3\.

### Choose a direction

Work through the findings with your team. Test whether an open position has demand and whether your business can credibly deliver it.

4\.

### Put it to work

Use the recommendations in your positioning, growth plan or go-to-market strategy.

Book a free intro call

## Questions before you start

Can you analyse a new country or market?

Yes. We agree the market, language, relevant competitors and available sources before quoting the work.

Do you interview customers?

Customer or stakeholder interviews can be included. We agree who to speak with and how many interviews are needed.

Will you know competitors’ exact sales or ad spend?

We use information that can be verified and label estimates as estimates. The analysis also identifies gaps that need further research.

How much does the analysis cost?

The fee depends on the markets, research questions, sources and interview scope. You receive a quote after the intro call.

What happens in the free intro call?

We discuss your situation and the decision ahead, suggest a useful scope and explain how the work would be priced. The call does not commit you to anything.

## Book a free intro call

Tell us about the market and the decision ahead. A strategist gets back to you to arrange the call.

- Clarify the decision and the information you already have.
- Agree a useful research scope and next step.

The call does not commit you to anything.

**Form** (fill it in on [the web page](https://generogrowth.com/growth-marketing-services/market-competitor-analysis/)). Fields:

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