---
title: "Video & photography"
description: "Video and photography from Genero, a marketing agency: expert explainers, product walkthroughs, event videos, training videos and studio photo shoots."
url: "https://generogrowth.com/growth-marketing-services/video-photo-production/"
language: "en-GB"
modified: "2026-11-12T17:52:32+00:00"
---

Content & Creative

# Video & photography

Show what you know and how your product works. We plan, shoot and edit video and photos that work on your site, in social media and in search.

Book a meeting

## Why video and photography?

- **Answers people look for:** An expert answering a question, or a product shown in action, is what people and AI search tools look for.
- **One shoot, many uses:** We cut the master into vertical clips for social, so one recording goes further.
- **Planned before we shoot:** Questions, talking points and locations are ready in advance, so the shoot day counts.
- **In more than one language:** Subtitles in the languages you need.

## What you get

The formats we make most often.

### Expert explainers

One person, one question, answered well on camera. Several can be filmed in one session.

### Product and process walkthroughs

Video that shows how your product or process works.

### Event videos

The atmosphere of your event or trade fair, with interviews if you want them, edited for social media.

### Training videos

Short videos that teach your staff a new tool, with animated screens and subtitles.

### Vertical cutdowns

Short vertical clips cut from footage we have already shot.

### Photo shoots

Portraits, cover, product, food and interior photos, in the studio or on location.

## How we work

### 1. Brief & pre-production

We agree what the video must answer, then prepare questions, talking points, location and schedule.

### 2. Shoot

A crew sized to the job films or photographs on site or in the studio.

### 3. Edit & deliver

We cut, grade, add sound and subtitles, and deliver the master and any vertical versions.

Need video or photos?

## Let’s plan your shoot

Tell us what you want to show. We will suggest the right format.

Book a meeting

### Please take a minute to fill in your details.

We will get back to you to book a meeting where we:

- Go through what you want to show and who it is for.
- Suggest the right format and where to use it.
- Plan the shoot and the versions you need.
- No commitment or obligation to use our services.

"\*" indicates required fields

**Form** (fill it in on [the web page](https://generogrowth.com/growth-marketing-services/video-photo-production/)). Fields:

- Name\*
- First
- Last
- Email\*
- Company
- Phone number
- Company turnover
- Most of my business can be categorised as...
- Company website\*
- Newsletter
- Yes, send me marketing tips, tricks and news from Genero. You can unsubscribe at any time.

## Frequently asked questions

**Which format should we choose?**

It depends on what you want to show. Expertise suits an explainer, a product suits a walkthrough, an event suits an event video. We help you choose.

**Can you make social media versions?**

Yes. We deliver a master and can cut vertical clips from the same footage.

**Do you add subtitles?**

Yes, in the languages you need.

**Why do explainer videos matter for AI search?**

AI tools and YouTube look for clear answers to questions. A video where an expert answers one question well is the kind of content they show.

```json
{"@context":"https://schema.org","@graph":[{"@type":["WebPage","FAQPage"],"@id":"https://generogrowth.com/growth-marketing-services/video-photo-production/","url":"https://generogrowth.com/growth-marketing-services/video-photo-production/","name":"Video & photography – Genero marketing agency","isPartOf":{"@id":"https://generogrowth.com/#website"},"datePublished":"2026-11-12T17:52:32+00:00","description":"Video and photography from Genero, a marketing agency: expert explainers, product walkthroughs, event videos, training videos and studio photo shoots.","breadcrumb":{"@id":"https://generogrowth.com/growth-marketing-services/video-photo-production/#breadcrumb"},"mainEntity":[{"@id":"https://generogrowth.com/growth-marketing-services/video-photo-production/#faq-question-video-photo-production-1"},{"@id":"https://generogrowth.com/growth-marketing-services/video-photo-production/#faq-question-video-photo-production-2"},{"@id":"https://generogrowth.com/growth-marketing-services/video-photo-production/#faq-question-video-photo-production-3"},{"@id":"https://generogrowth.com/growth-marketing-services/video-photo-production/#faq-question-video-photo-production-4"}],"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https://generogrowth.com/growth-marketing-services/video-photo-production/"]}]},{"@type":"BreadcrumbList","@id":"https://generogrowth.com/growth-marketing-services/video-photo-production/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https://generogrowth.com/"},{"@type":"ListItem","position":2,"name":"Services","item":"https://generogrowth.com/growth-marketing-services/"},{"@type":"ListItem","position":3,"name":"Video & photography"}]},{"@type":"WebSite","@id":"https://generogrowth.com/#website","url":"https://generogrowth.com/","name":"Genero","description":"Leading Nordic growth agency","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https://generogrowth.com/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-GB"},{"@type":"Question","@id":"https://generogrowth.com/growth-marketing-services/video-photo-production/#faq-question-video-photo-production-1","position":1,"url":"https://generogrowth.com/growth-marketing-services/video-photo-production/#faq-question-video-photo-production-1","name":"Which format should we choose?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"It depends on what you want to show. Expertise suits an explainer, a product suits a walkthrough, an event suits an event video. We help you choose.","inLanguage":"en-GB"},"inLanguage":"en-GB"},{"@type":"Question","@id":"https://generogrowth.com/growth-marketing-services/video-photo-production/#faq-question-video-photo-production-2","position":2,"url":"https://generogrowth.com/growth-marketing-services/video-photo-production/#faq-question-video-photo-production-2","name":"Can you make social media versions?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"Yes. We deliver a master and can cut vertical clips from the same footage.","inLanguage":"en-GB"},"inLanguage":"en-GB"},{"@type":"Question","@id":"https://generogrowth.com/growth-marketing-services/video-photo-production/#faq-question-video-photo-production-3","position":3,"url":"https://generogrowth.com/growth-marketing-services/video-photo-production/#faq-question-video-photo-production-3","name":"Do you add subtitles?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"Yes, in the languages you need.","inLanguage":"en-GB"},"inLanguage":"en-GB"},{"@type":"Question","@id":"https://generogrowth.com/growth-marketing-services/video-photo-production/#faq-question-video-photo-production-4","position":4,"url":"https://generogrowth.com/growth-marketing-services/video-photo-production/#faq-question-video-photo-production-4","name":"Why do explainer videos matter for AI search?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"AI tools and YouTube look for clear answers to questions. A video where an expert answers one question well is the kind of content they show.","inLanguage":"en-GB"},"inLanguage":"en-GB"}]}
```