---
title: "Webinar: An Alternative Approach To Measuring Marketing ROI"
image: "https://generogrowth.com/app/uploads/2023/02/genero-webinar-measuring-marketing-roi-image-1200x1200-1.jpg"
url: "https://generogrowth.com/webinar-measuring-roi/"
language: "en-GB"
modified: "2026-02-12T14:08:47+00:00"
---

# Webinar: An Alternative Approach To Measuring Marketing ROI

Return on Investment (ROI) is a hugely important and often misunderstood topic in marketing.

In this 22-minute video, we talk about the issues with ROI and introduce a simple and actionable framework for solving them.

[WATCH NOW](https://youtu.be/APL_OVwYtC8)

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```