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B2B profit calculator

Lead value calculator







Results:

Number of quotes you’ll send:

Number of deals you’ll close:

Total deal value (revenue):

Profit from deals generated by leads:

Profit after marketing spend:

Value per lead (revenue based):

Value per lead (profit based):
This is the teoretical MAX amount you can spend per lead (CPA) if you want to grow profitable with the inputs provided

Total marketing spend:

Cost per quote sent:

Cost per deal:

ROAS (based on total deal value):

ROAS (based on profit):

Use the calculator like this

Input these things into the fields:

  1. Average Deal Value: The typical revenue generated per closed deal.
  2. Margin (%): Your profit margin percentage.
  3. Average Closing Rate (%): The percentage of quotes that successfully convert into deals.
  4. Lead to Quote Rate (%): How many % of the leads you get can you actually send quotes to? (Basically, how many % of leads are ”good”)
  5. Number of Leads: Monthly generated leads through your marketing efforts.
  6. Cost Per Lead (CPA): The investment required to generate each lead. (All marketing & agency spending divided by the number of leads you get)

Then hit Calculate