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The Growth Pod

We interview marketing experts, business leaders, and entrepreneurs to uncover the stories and strategies behind profitable growth.

Episode #25

Byron Sharp is one of the global leaders in marketing research and the author of the best-selling book ‘How Brands Grow’. We discuss myths and realities of effective marketing, covering topics like customer acquisition, the effect of advertising, and loyalty programs.

Episode #24

Thomas Floberg is the COO of Microsoft Sweden. We discuss the past and future of work, productivity, leadership, and artificial intelligence.

Episode #23

How does marketing actually work? What is the key to great advertising and how can we avoid the most common mistakes? We discuss this and much more with Erik Modig, author, speaker, entrepreneur, and professor at Stockholm School of Economics.

Episode #22

What is it like to go from a startup to a household brand in just a few years? Or hire 1,200 people in a single month? We discuss this and more with foodora’s CEO Hans Skruvfors.

Episode #21

Tricia Weener has an extraordinary range and depth of marketing expertise. We talk about what it’s like to lead marketing at global companies, lessons learned from managing her own agency, advice on becoming a highly effective marketer, and more.

Episode #20

Tuva Palm is a tech investor, board member, and former CPO/CTO at Nordnet. We talk about building great products and driving growth through technology.

Episode #19

Konrad Bergström co-founded Sweden’s fastest-growing company and has now raised over $100 million to build electric boats. We talk about success, failures, and lessons learned.

Episode #18

Picnic is one of the most well-known restaurant chains in Finland. We sat down with CEO Janina Hallberg to discuss how they were able to get through the lockdowns and breathe new life into a decades-old brand.

Episode #17

Wolt is one of the most successful startups in Europe, expanding to 25 countries and a 7 billion € exit. We discuss their growth formula and strategy with VP of Marketing Fredrik Lucander.

Episode #16

Perlego is a fast-growing education tech company. We discuss their growth story and strategy with CEO and co-founder Gauthier Van Malderen.

Episode #15

How did Härkis become a household name in Finland in less than a year? What is it like to manage an iconic brand like Elovena? We discuss this and more with Annika Boström-Kumlin, CMO at Raisio.

Episode #14

Chris is the CEO and founder of Refine Labs, a company that builds demand and growth strategies for some of the fastest-growing B2B SaaS companies on the planet.

Episode #13

Ruokaboksi is one of the fastest-growing Finnish startups, growing revenue from 1 to over 20m€ in just three years.

We talk about their story, the highs and lows, with CEO and co-founder Juhana Rintala.

Episode #12

Founded in 2010, Framery has grown quickly to become the global market leader in soundproof booths and podcasts.

We discussed their growth and marketing strategy with CMO Daniela Tjeder.

Episode #11

Per Holknekt has done it all. From being a pro skateboarder to founding the iconic fashion brand Odd Molly, he’s also started 43 other businesses. And at 63 years old, he’s not slowing down!

We talk about the importance of taking risks and making mistakes, finding success, and losing it all.

Episode #10

How should business leaders and marketers think about their data strategies for 2023 and beyond? We discuss this and more with Evan Kaeding, Lead Solutions Engineer at Supermetrics.

Episode #9

We discuss the Finnish economy, growth, and investments with financial expert Martin Paasi.

Episode #8

How can we use marketing to generate tangible business results, i.e. conversions? We discuss this with Fredrik Rönnlund, the CEO of Leadoo Marketing Technologies.

Episode #7

It’s crucial for brands to understand how and why customers make their buying decisions. We discuss current consumer trends in the Nordic countries with Susanne Holmsäter, Nordics Lead at Shopify. 

Episode #6

With data from hundreds of DTC brands, Taylor Holiday breaks down the formula for success in this new era of marketing. Taylor is the CEO and Co-founder of Common Thread Collective, a leading growth agency for DTC brands in North America.

Episode #5

How can companies build their brands while generating leads and sales at the same time? We discuss this with Minna Keränen, Business Unit Director Industrial & Marketing Director at Pihla Group.

Episode #4

What strategies can brands use to maximize online growth? CEO & co-founder Robin Bade shares how eBrands manage their portfolio of 20+ purpose-driven brands.

Episode #3

Travel came to an abrupt stop in 2020, with severe impact on hotel and apartment operators. Michael Huotari, Head of Web Sales, shares how Forenom was able to grow and invest in these challenging times.

Episode #2

How did Friends & Brgrs go from a single restaurant to 24 locations and the number #1 restaurant brand in Finland? We discuss the growth story with COO Isak Fagerholm.

Episode #1

After years of prioritizing growth, many eCommerce brands are now looking more closely at the bottom line. We discuss this change and what it means for marketing. The guest is Christopher Oksman, Lead Growth Hacker at Genero.