
Take your e-commerce brand from 7 to 8 to 9 figures—Profitably
Unlock scalable growth with higher profitability and predictability—by focusing on what truly drives results.
We treat your business like our own, diving deep to understand your goals and challenges.
Need a strategic partner for profitable growth—or expert execution on the channels that matter most?
You’re in the right place.

Let’s build your profitable growth story
After 15 years and 300+ cases, we’ve learned a thing or two about profitable marketing. Our proven E-commerce Growth Method combines data-driven strategies, tactical execution, and cutting-edge tools into one systematic approach. It’s delivered exceptional results for many—and it can do the same for you.

“Our collaboration with Genero has brought us significant growth, greater control over our marketing, improved margins, and better cash flow. In Meta marketing, they provided us with the confidence and inspiration to step out of our comfort zone, create more engaging content, and build a stronger profile, resulting in increased sales.”
Sebastian Virta, Founder & CEO
YOY Growth in Sales
Contribution Margin / Gross Margin 3
Are these growth barriers holding your business back?
- Cash flow challenges limiting your scalability?
- High abandoned cart rates hurting your revenue?
- Struggling to grow profitably and predictably?
- Lacking clear, actionable insights from your data?
- Uncertain which channels and tactics drive the best ROI?
- Difficulty forecasting and budgeting for sustainable growth?
Plan your profitable growth story with a clear framework
Achieving sustainable growth starts with clarity and structure. Our Growth Canvas aligns your financial ambitions with a data-driven strategy—no guesswork, just results.
We integrate your tactics, channels, financials, and overarching business strategy into one cohesive, results-driven plan designed to help you scale profitably.

Here’s how it works:
Step 1: Forecast growth, and plan for profitability
Start with clarity. Understand your growth potential with data-backed projections, and answer critical questions:
- Which products attract your most valuable customers?
- How much should you invest to maximize profit?
- Where should you focus for maximum impact?
Choose to optimise for:
- Contribution margin (GM3)
- Lifetime value (e.g., 3m Contribution margin)
- New customer revenue

Step 2: Focus on what moves the needle
Your forecast sets a data-backed baseline. Now, the goal is to bridge the gap between projections and ambitious targets.
We diagnose your current performance and prioritize the levers that truly drive growth.
Step 3: Build a communication framework & test plan
To maximize results from key growth levers—like creative content, media buying, email campaigns, and website optimization—the quality of communication is pivotal.
Our Communication Framework ensures:
- Consistent, high-performing creative execution.
- Streamlined collaboration across teams.
- Amplified impact across all channels.
A Cohesive Test Plan & Marketing Calendar unifies your entire brand experience, driving measurable, scalable results.

Ready to build your profitable growth story?
Book your free discovery call today
Let’s explore your current challenges, identify growth opportunities, and outline the best path forward—no strings attached.
We help you optimize your marketing channels—Here’s how we do it
The Growth Canvas sets the foundation, but the real impact comes in the execution and implementation phase—where strategy turns into results.
We bring your business goals to life by aligning tactics, channels, and content with your financial objectives for measurable, profitable growth.

Data & analytics
Our Data & Analytics services help you unlock the full potential of your data. From conducting analytics audits to ensure accurate and GDPR-compliant tracking, to implementing tailored website analytics plans, we provide actionable insights aligned with your business goals.
We also streamline marketing data connection and reporting through a secure data hub, giving you reliable, consistent growth dashboard reports and a robust data backup for peace of mind.
Build a converting webshop
By combining award-winning design with extensive expertise in technology, conversion optimisation, and user experience, we deliver sites that not only look good but perform exceptionally well.


Attract more organic customers with SEO
Boost your website’s visibility by optimizing pages and content to rank higher on search engines, driving free traffic, and building your owned media presence.
Every project begins with a thorough audit to identify the key opportunities for organic growth. From there, we collaborate to create a tailored roadmap of prioritized actions.
Whether you need support with on-page, off-page, or technical SEO, we’ve got you covered. And if you’re ready to innovate, why not build your own AI-powered solution for content production? The possibilities are endless.
Creative testing & Paid Social optimisation
Having the right data, media mix modeling, and structure is essential to create stability and streamline your processes. But it’s with data-driven insights that we craft clear, impactful ads designed to stop customers mid-scroll.
We continuously test and refine by creating fresh ads while repurposing your existing content into high-performing campaigns across Meta, TikTok, and Google.
- Data-driven decision-making to maximize profitability
- Always-on ads and constant testing at the core
- Accelerate new customer growth with a streamlined and scalable campaign framework.


Profit on ad spend structured SEM
What you want to avoid is wasting budget on products that don’t drive meaningful sales. Our approach prioritizes profitable sales by strategically allocating media budgets to the right products—balancing revenue potential and margin to maximize returns.
From articles and UGC to studio production
We shoot, script, write, design and edit. Investing in inspiring concepts, content, ad creatives and SEO for your brand is a strategic move that can significantly boost your brand’s visibility, customer engagement, and sales.
- Articles
- Scroll-stopping Ads
- UGC & influencer content
- Studio productions
Genero is one of the very few marketing agencies in the Nordics with our own studio and video making capabilities.


Increase existing customer value with Email & SMS
Email marketing isn’t just about sending messages—it’s about unlocking new sales opportunities by understanding and engaging your audience.
We help identify where your greatest value lies: enhancing customer lifetime value (LTV) or driving new customer acquisition.
Using data-driven insights, we create impactful campaigns that inspire customers to click, buy, and remain loyal to your brand.
See how we’ve helped brands scale
Ready to start your growth journey?
Success in 2025 starts with a strategic plan today. At Genero, we help building the next generation of growth companies and support the people to succeed.
Is your business a fit?
We specialize in collaborating with ambitious e-commerce businesses aiming to scale their operations and enhance profitability. If you’re committed to taking your brand to the next level, we’d love to hear from you.
Let’s Connect
Share some details about your business, and one of our experts will reach out within 24 hours to discuss how we can support your growth objectives.