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We make actions based on data

Data & Analytics

Genero’s data & analytics knowledge is what sets us apart from the competition. In order to grow, we need to know the possibilities of growing and that’s where data & analytics come into the picture.

  • Your data into an easily read dashboard
  • Correct growth actions based on data
  • Myriad of essential audits, such as GDPR compliance

We want you to enjoy simple, unified, reliable analytics without having to worry too much about what’s brewing under the engine.

Analytics and data available, but scattered around? Let us help

Data into actionable insights

Our analytics audit and optimization services ensure that your data collection and tracking methods, 3-party cookies, and GDPR are accurate, consistent, and aligned with your business objectives.

Then, move forward by implementing the measurement plan, migrating data, and establishing tracking mechanisms to ensure comprehensive oversight and insightful analytics.

Highlighted services within Data & Analytics

We focus on profitable growth. Let’s tailor your analytics to fit your needs and align with your strategy.

Website analytics implementation

Set the foundation for actionable insights

We begin with a comprehensive measurement workshop to align your business KPIs with your analytics goals. This ensures the tracking plan is tailored to your specific objectives, covering key events, triggers, and parameters essential for meaningful data collection.

Our team handles the full implementation, integrating the analytics tool of your choice—whether it’s GA4, Matomo, or Piwik Pro—while ensuring GDPR compliance and seamless tracking for advertising platforms.

With a robust setup, you’ll gain reliable insights that drive decision-making and uncover growth opportunities, all while maintaining transparency and data security

Data connecting and streaming

Enjoy simple, consistent and reliable reporting. With a data warehouse and our dashboard, you save time for reporting, it becomes stable, reliable and secure, and you have a backup of your data on a secure EU server for 2 years.

We’re able to connect either client-side analytics or for a more robust experience and better data server-side analytics.

Dashboards designed for growth

Data visualization

Data will be visualized in Looker Studio with our own template designed to find bottlenecks for growth. Our template utilizes first-party data that are combined with marketing platform data.

This way we can paint a picture of what’s happening with your marketing.

Forecasting, simulations, and advanced insights

Make smarter decisions with advanced insights

Genero’s solutions leverage forecasting models, simulation tools, and Marketing Mix Modeling (MMM) to provide unparalleled insights into your business performance.

By centralizing expertise in data architecture and AI-powered analytics, we help you simulate outcomes, predict trends, and optimize marketing spend for maximum ROI. These tools empower you to make data-driven decisions that drive recurring revenue and create a competitive advantage in your industry.

Whether you’re forecasting sales, refining marketing strategies, or exploring profit-based bidding, our advanced insights solutions ensure efficiency, scalability, and measurable growth.

Ensure you’re doing it by the book

GDPR & Cookie audits

We can perform an audit of your site to ensure it complies with GDPR and Cookie consent requirements. 

This would ensure no third-party plugins add cookies or store personal information unnecessarily or without consent. Normally, if using our cookie consent solution, this audit would not find any issues unless new third-party plugins have been necessary. 

If the site uses forms, stores visitor details, or allows embeds such as YouTube or social feeds GDPR should be taken into account, however.

The Genero Method

We take pride in helping our clients launch new brands and products, accelerate their growth, and expand into global markets.

As the leading growth agency in the Nordics, our mission is to help your business thrive in every way possible through tried and tested methods during the past 15 years.

Request a quote and proceed on your own schedule

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