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Revenue share: when, why, and how to do it
Revenue share models between clients and agencies are becoming increasingly popular. In this article, we'll explore what it is, what the benefits are, and how to create one.
ROI – is more always better?
Marketing should be a profitable investment for the business. But a high ROI is not necessarily a good thing.
Setting relevant targets
Setting relevant targets is one of the hardest things marketers must do. Having contextual data makes it a lot easier.
The dangers of discounting
Many companies use discounts to increase sales. But this practice has significant downsides.
Analyzing Average Order Values
Averages are useful because they’re simple. But this simplicity is also what makes them misleading.
3 Opportunities for Profitable Growth in 2023
2023 will bring both uncertainty and volatility. While this won't be easy to navigate, we believe it will also create opportunities for profitable growth.
From designer trainee to senior UI/UX designer
Six years at Genero Alexandra has been able to work broadly in all aspects of design as well as specialize deeply in her passion: UI/UX Design. Watch her growth story and be inspired!