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Blog

Freelancers: Tayla supports her team from the Southern Hemisphere Tayla joined Genero as a Freelancer in April 2022. The South African addition to our Stockholm team lights up each meeting with her endless drive and positive personality. She’s a priceless addition to the crew, helping Genero’s clients grow as a talented Storyteller and Growth Hacker.
Josua’s helping build the best DTC marketing team in Europe Josua’s career started as a trainee at Genero in 2013. The following years he spent learning around the world and building his own marketing agency, Rho+One. Now, almost a decade later, he’s back where it all began at Genero, this time helping build the best direct-to-consumer marketing team in Europe!
Behind the Scenes: A-lehdet Kuvatoimitus Photographer and Filmmaker Antti Raatikainen makes ambitious visions come to life.
Genero’s People Strategy: Building a Culture of Learning and Development Regardless of how work eventually changes after the pandemic, competence management is ever more important.
Genero strengthens its focus on e-commerce – acquires growth agency Rho+One Genero has signed an agreement to acquire Rho+One, a growth marketing agency specialised in e-commerce.
2022 trends in growth hacking What’s in the cards for 2022? Our growth hackers tell us what they think will be the next big thing. Keep an eye out for these trends.
The year 2021 – a year of growth, despite its challenges 2021, there are many things to be thankful for, even if the year has also included challenges, covid, and many different things. This year Genero has grown from more than 52 employees to over 100 full-time employees. At our annual Christmas party, when I, among others, welcomed everyone, I have to say that I felt a bit proud. Proud of that I've been part of something like this.
All roads lead to growth hacking The career paths of Lead Growth Hacker Susanna Neiglick and Lead Growth Strategist Markku Nykänen haven’t been obvious. They both have a humanistic background with studies from areas like psychology, computer science, literature and even cinema research. But how did they end up in growth hacking? 
Be ready to fail. Go-to-market strategy is a learning process. Growth Manager Eva Tael shares her best tips for building successful go-to-market strategies.
From juniors to seniors real quick Project Manager Sonja Peltonen and Senior Growth Hacker Oskar Ahlgren both started at Genero when they were still students. In just a few years they have grown from eager juniors to trusted seniors. Ambition and willingness to learn have helped them write their own growth stories.
Creativity thrives in a cross-functional team Genero offers opportunities to work on projects where talented people from all areas of business join forces. In this team story, our people tell how it is to work in a cross-functional team where everyone looks at the world from a slightly different perspective.