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Genero Stockholm celebrates 2 years
At the beginning of 2020 Genero took the first step to take over the world by starting up a business in Stockholm, Sweden. At the same time a small virus also had serious plans to conquer the planet. Even so, it felt natural to take the step over the Baltic Sea.
Key benefits of marketing automation
Marketing automation is the use of a cross-channel software platform to consolidate, create, and automate a variety of related marketing initiatives. Let’s explore marketing automation in more detail, and the key benefits it can offer your business.
Copywriter’s Advice: Five Tips for Doing Interviews
Interviewing interesting people is Johanna Hägg's favorite part of her job as a Copywriter. Today she shares her five best tips for conducting great interviews!
Journalist turned over a new leaf and became a copywriter
When I left behind the life of a journalist to become a Copywriter, I knew absolutely nothing about search engine optimization. It opened a whole new world for me, and Google was my tour guide. In my new profession no one asked me what and how I want to write, but instead I was instructed by people called Growth Hackers on how to write search engine optimized articles.
Freelancers: Tayla supports her team from the Southern Hemisphere
Tayla joined Genero as a Freelancer in April 2022. The South African addition to our Stockholm team lights up each meeting with her endless drive and positive personality. She’s a priceless addition to the crew, helping Genero’s clients grow as a talented Storyteller and Growth Hacker.
Josua’s helping build the best DTC marketing team in Europe
Josua’s career started as a trainee at Genero in 2013. The following years he spent learning around the world and building his own marketing agency, Rho+One. Now, almost a decade later, he’s back where it all began at Genero, this time helping build the best direct-to-consumer marketing team in Europe!