Evästeasetukset Verkkosivumme käyttää välttämättömiä evästeitä, jotta sivut toimivat ja kokemuksesi olisi vieläkin makeampi. Voit lukea lisää käyttämistämme evästeistä ja hallita asetuksiasi evästeasetussivulla. You can read more about them use and control their settings.
logo
Palvelut Kasvumarkkinointi Palvelumuotoilu ja digitaaliset palvelut Luovat konseptit ja sisällöntuotanto Kasvustrategiat Kasvutarinat Tietoa meistä Blogi Työpaikat Growth academy Ota yhteyttä!
sv fi en
sv fi en

Why we love this client

Tiivi represents cutting edge window expertise in Finland. In addition to their high quality windows, their strong brand and world-class service gives them a competitive advantage in the market. Tiivi is a part of the Finnish Pihla Group, which is our long-term client. The cooperation is simple, but efficient and strategic, which also means great results.

Challenge

The window market had become more competitive than ever. Thus, it was time to remind the customers who’s who in the window business. The goal was to strengthen Tiivi’s position in the market and boost brand awareness.

Solution

The solution was simple: to use traditional advertising to grow brand awareness. Thus, we designed an advertising campaign for TV and digital channels. 

The ads played with the idea that Tiivi’s windows are not just windows. They are luxury items and status symbols, just like a sports car or a swimming pool. You can show them off to friends and brag about them to neighbors. 

The ad films were filmed by the skilled videographer Kim Koponen and they were running all over Finnish TV and digital media. 

Overall, the production was small and low-budget, yet highly efficient. We used our in-house production company and external freelancers to keep things flexible.

Results

The campaign resulted in a sweet success. The brand films generated a record number of website visitors, which turned into a record number of offer requests and evaluation visits. 

In the spring of 2021 Tiivi reached an all-time high of offer requests and evaluation visits on the B2C side. At the same time on the B2B side, there was a record number of offer requests from housing companies. Tiivi also reached an all-time high of evaluation visits for B2B clients during the campaign.


Kuinka voimme auttaa sinun yritystäsi kasvamaan?

Laita meille viestiä, niin olemme sinuun yhteydessä!

"*" indicates required fields

This field is for validation purposes and should be left unchanged.

Want to know more?

Ville Silventola

Sales Director, Finland

Edvin Årefors

Edvin Årefors

Business Director, Sweden

Similar cases

From Growth Roadmap to weekly Growth Sprints generated +109% increase in average order value Difficult times call for a team of cool-headed professionals working together towards a common goal. That is how Forenom has outperfomed the market during the last few years.
Iconic advertising – Mr. Panini lives! Creative strategy and advertising concept brought the iconic Mr. Panini alive!