Cookie-inställningar Vår webbplats använder cookies för att webbplatsen ska fungera korrekt och för att din användarupplevelse ska bli ännu bättre. Du kan läsa mer om dem samt konfigurera dina inställningar
logo
Tjänster Growth Marketing Service Design & Digital Services Creative & Content Studio Growth Management & Strategy Case Om oss Blogg Jobb Growth academy Kontakta oss!
sv fi en
sv fi en

Why we love this client

Pihla Group Oy is the largest player in the Finnish window and door market, manufacturing products under Pihla, PihlaPRO, Tiivi-, Profin, Klas1 and Sydänpuu brands. Pihla Group is our long-term client. Our cooperation is simple, but efficient and strategic, which also guarantees great results.

Challenge

We started working together with Pihla Group Oy in January 2019 by implementing a website update for Tiivi and Pihla products, the leading window and door brands in Finland.

At the heart of the website reform was a data-driven customer experience. We wanted to take advantage of its full potential to enable more efficient collection of leads. 

Another strategic goal of the website renewal was to keep both brands number one in search engine results. For this reason we made separate websites for both brands, Tiivi.fi and Pihla.fi.

Solution

We started designing the new websites based on the results of customer path analysis and keyword analysis. The conversion planning of the sites was supported by strategically defining keywords and creating content that appealed to the target group. The sites were optimized to get the most straightforward and fast customer contact possible. The websites were built on WordPress’s multisite platform to make content production as easy as possible and the further development of the sites flexible. In addition, the website optimization ensured a first-class user experience also on mobile. 

Results

Tiivi.fi and Pihla.fi were launched in May 2019. At the same time we also updated the monitoring and analysis solutions on the websites to support decision-making. After the launch of the sites, we have continued our marketing cooperation with Pihla Group in digital and social media channels as well as in traditional media.

Hör av dig

"*" indicates required fields

Want to know more?

Ville Silventola

Sales Director, Finland

Edvin Årefors

International Sales Director

Similar cases

Hartwall stimulates its customers’ businesses with fresh content Something new, something old! We redesigned Hartwall's B2B customer magazine with an evolutionary approach: lightly updating content that was already working well, and introducing new content concepts to serve the changing priorities of client communications. The look and feel was designed to be closer to Hartwall's playful brand image. This allowed us to create an agile new content product without a complete overhaul.
Challenging topics into easy-to-read factual stories Producer responsibility obligations - dry content topics? Not at all. For Rinki Oy, we re-conceptualised challenging BtoB content into easy-to-understand and useful online stories.