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Genero

2022 trends in growth hacking What’s in the cards for 2022? Our growth hackers tell us what they think will be the next big thing. Keep an eye out for these trends.
The year 2021 – a year of growth, despite its challenges 2021, there are many things to be thankful for, even if the year has also included challenges, covid, and many different things. This year Genero has grown from more than 52 employees to over 100 full-time employees. At our annual Christmas party, when I, among others, welcomed everyone, I have to say that I felt a bit proud. Proud of that I've been part of something like this.
All roads lead to growth hacking The career paths of Lead Growth Hacker Susanna Neiglick and Lead Growth Strategist Markku Nykänen haven’t been obvious. They both have a humanistic background with studies from areas like psychology, computer science, literature and even cinema research. But how did they end up in growth hacking? 
Be ready to fail. Go-to-market strategy is a learning process. Growth Manager Eva Tael shares her best tips for building successful go-to-market strategies.