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Content marketing

Street art versus top magazine design & content – five observations from my New York trip On her recent trip to New York, art director Roosa Hyrske picked up some trendy things and vibes. The same trends were present also in the awarded magazines and publications. See for yourself!
Challenging topics into easy-to-read factual stories Producer responsibility obligations - dry content topics? Not at all. For Rinki Oy, we re-conceptualised challenging BtoB content into easy-to-understand and useful online stories.
Insightful videos take a peek behind the scenes of the magazine media Genero produces a series of content for Aikakausmedia that is suitable for multiple channels: the web, social media and YouTube. We redesigned the visual concept of the series for easy social media snacking.
Genero adds new flavor to Valio’s B2B content Genero creates content for the printed magazines and marketing communications that Valio uses to connect with its B2B target groups.
Genero and producer organizations inspire kids to become recycling superheroes What's better than learn recycling while you're young? Genero’s team built a printed workbook and a digital learning platform around educational but fun content for kids.
The sales of Skand’s electric goMoto 4.3 increased significantly after multichannel campaign with Urpo Martikainen With the newscaster legend Urpo Martikainen, we helped greatly boost Skand’s electric goMoto 4.3 sales.
Financially inspiring content for OP Group on how to lead a good life Genero are constantly working to find new money-related topics that spark the readers’ interest; everyday tips, stories from the readers, solutions to financial troubles including creating infographics, illustrations, and videos that the text calls for.
Digital multichannel campaign strengthened Tiivi’s market position This brand awareness campaign resulted in record number of website visits which turned into record number of leads for Tiivi – truly showing who's who in the window business.
New brand films turned traffic into results for Pihla Pihla's brand film put Finland's favorite window brand at the top of everyone's mind, resulting in all-time high of offer requests and a record number of evaluation visits!
Brand campaign & concept for Weekendbee The love for sports had a splashing start for the responsible sports and outdoor clothing online store, resulting in a new sporty concept and an international brand campaign including four lifestyle films.
Genero creates inspirational Lumo lifestyle content for Kojamo Genero started as a content partner of Lumo, the rental housing brand of Kojamo. We create multi-channel digital content and develop inspiring content concepts together with the client.