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Content marketing

Creating a pioneering recipe experience with delicious content and intuitive design The new Genero-built snellman.fi pioneers an innovate new format for online recipes that truly meets the needs of the modern user. Besides traditional text-and-image based instructions, the new site features full-screen step-by-step video instructions that are easy to follow, as users can swipe from one step to another at their own pace.
4 websites. 3 target groups. 3520 post-it-notes. 1 happy customer.
Avain&Koti content is part of a good resident experience Genero has been a partner of Avain Yhtiöt for resident communications and customer content for three years now. We produce the Avain&Koti publication for residents. The magazine is also a lavish information package and is published in print and online. Our collaboration also includes the production of marketing materials.
10x more leads, millions in revenue, and an acquisition
Hartwall stimulates its customers’ businesses with fresh content Something new, something old! We redesigned Hartwall's B2B customer magazine with an evolutionary approach: lightly updating content that was already working well, and introducing new content concepts to serve the changing priorities of client communications. The look and feel was designed to be closer to Hartwall's playful brand image. This allowed us to create an agile new content product without a complete overhaul.
Street art versus top magazine design & content – five observations from my New York trip On her recent trip to New York, art director Roosa Hyrske picked up some trendy things and vibes. The same trends were present also in the awarded magazines and publications. See for yourself!
Challenging topics into easy-to-read factual stories Producer responsibility obligations - dry content topics? Not at all. For Rinki Oy, we re-conceptualised challenging BtoB content into easy-to-understand and useful online stories.
Insightful videos take a peek behind the scenes of the magazine media Genero produces a series of content for Aikakausmedia that is suitable for multiple channels: the web, social media and YouTube. We redesigned the visual concept of the series for easy social media snacking.
Iconic advertising – Mr. Panini lives! Creative strategy and advertising concept brought the iconic Mr. Panini alive!
Telma magazine boldly renewed Telma is a magazine for the development of working life, published by the Finnish Work Environment Fund and The Centre for Occupational Safety. Its quarterly publications are distributed for free to, among others, occupational safety personnel and supervisors. The magazine serves as a forum for the different stakeholders in working life to join forces in making improvements, for example by showcasing good workplace practices.
Genero adds new flavor to Valio’s B2B content Genero creates content for the printed magazines and marketing communications that Valio uses to connect with its B2B target groups.