How content and growth marketing increased Valio Aimo brand awareness and boosted sales
In 2021, Valio embarked on a new wholesale chapter by acquiring Heinon Tukku Oy, leading to the launch of Valio Aimo® as its dedicated wholesale division. This new arm of the business boasts its own manufacturing, a premium product range, and the country's most extensive delivery network. As a result, Genero's partnership with Valio's B2B marketing evolved, transitioning from producing customer publications to becoming a strategic partner in multi-channel content and growth marketing.
Creating a pioneering recipe experience with delicious content and intuitive design
The new Genero-built snellman.fi pioneers an innovate new format for online recipes that truly meets the needs of the modern user. Besides traditional text-and-image based instructions, the new site features full-screen step-by-step video instructions that are easy to follow, as users can swipe from one step to another at their own pace.
Avain&Koti content is part of a good resident experience
Genero has been a partner of Avain Yhtiöt for resident communications and customer content for three years now. We produce the Avain&Koti publication for residents. The magazine is also a lavish information package and is published in print and online. Our collaboration also includes the production of marketing materials.
Hartwall stimulates its customers’ businesses with fresh content
Something new, something old! We redesigned Hartwall's B2B customer magazine with an evolutionary approach: lightly updating content that was already working well, and introducing new content concepts to serve the changing priorities of client communications. The look and feel was designed to be closer to Hartwall's playful brand image. This allowed us to create an agile new content product without a complete overhaul.