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Content marketing

Insightful videos take a peek behind the scenes of the magazine media Genero produces a series of content for Aikakausmedia that is suitable for multiple channels: the web, social media and YouTube. We redesigned the visual concept of the series for easy social media snacking.
Iconic advertising – Mr. Panini lives! Creative strategy and advertising concept brought the iconic Mr. Panini alive!
Telma magazine boldly renewed Telma is a magazine for the development of working life, published by the Finnish Work Environment Fund and The Centre for Occupational Safety. Its quarterly publications are distributed for free to, among others, occupational safety personnel and supervisors. The magazine serves as a forum for the different stakeholders in working life to join forces in making improvements, for example by showcasing good workplace practices.
Genero adds new flavor to Valio’s B2B content Genero creates content for the printed magazines and marketing communications that Valio uses to connect with its B2B target groups.
Genero and producer organizations inspire kids to become recycling superheroes What's better than learn recycling while you're young? Genero’s team built a printed workbook and a digital learning platform around educational but fun content for kids.

+223%

in brand related searches

Significant increase in sales after multichannel campaign with legendary Urpo Martikainen With the newscaster legend Urpo Martikainen, we helped greatly boost Skand’s electric goMoto 4.3 sales.
Financially inspiring content for OP Group on how to lead a good life Genero are constantly working to find new money-related topics that spark the readers’ interest; everyday tips, stories from the readers, solutions to financial troubles including creating infographics, illustrations, and videos that the text calls for.
Digital multichannel campaign strengthened Tiivi’s market position This brand awareness campaign resulted in record number of website visits which turned into record number of leads for Tiivi – truly showing who's who in the window business.
New brand films turned traffic into results for Pihla Pihla's brand film put Finland's favorite window brand at the top of everyone's mind, resulting in all-time high of offer requests and a record number of evaluation visits!
Brand campaign & concept for Weekendbee The love for sports had a splashing start for the responsible sports and outdoor clothing online store, resulting in a new sporty concept and an international brand campaign including four lifestyle films.

30M

Impressions

120K

Clicks

Reaching 30M impressions for Interbrands with playful and fast-paced marketing Fun social media campaign resulted in over 30 million impressions and 120k clicks for Interbrands, noticeably boosting sales and brand awareness.