Cookie Settings Our site uses cookies in order for the site to function properly and for your user experience to be even better. You can read more about them use and control their settings.
logo
Services Marketing & strategy Creative & content Tech & experience Segments B2B E-commerce & DTC B2C Lead Generation B2C Branding Cases About Podcast Insights & events Events Webinars E-books Blog Growth academy Careers Contact
sv fi en
sv fi en

Telma magazine boldly renewed

Telma is a magazine for the development of working life, published by the Finnish Work Environment Fund and The Centre for Occupational Safety. Its quarterly publications are distributed for free to, among others, occupational safety personnel and supervisors. The magazine serves as a forum for the different stakeholders in working life to join forces in making improvements, for example by showcasing good workplace practices.

Goals

The publishers of Telma were looking for a content partner to renew the magazine. They wanted it to be a stylish, interesting and modern publication that would prominently display expertise and development of the field. The contents of the renewed magazine would also need to be easily adaptable to both printed and digital channels.

Solution

Genero started the re-conceptualisation of Telma in early 2021 with a stakeholder survey and content workshops together with the client. The planning took into account the different target audiences and changing reading habits. Both the content concepts, structure and visuality of the magazine were revised.

The new Telma is a bold, visual, diverse read. Snackable content pieces, variety in the approaches to different themes, and the use of illustrations and infographics make it easy for the reader to find interesting and relatable content in the magazine.

”Because the magazine is published jointly by two parties, we gave it an unusually independent and strong brand image. We also renewed the Telma logo so that it would better reflect the diversity of the magazine and convey equality and joy,” Art director Tomi Metsä-Heikkilä explains the new look.

By showcasing good workplace practices, Telma aims to introduce improvements to working life. The magazine also discusses relevant current topics in an interesting way, and reminds it readers to take care of themselves, and of others at their workplace too.

The renewed Telma magazine has been praised by readers for its varied and interesting content. It has been a pleasure to see that the magazine has been well received by its readers.

Päivi-Maria Isokääntä, Communications Specialist, Finnish Work Environment Fund

The content is also published online at telma-lehti.fi and utilized in newsletters.

Genero also carried out a light visual revamp of the Telma website, which quickly and easily brought the new look of the magazine also to the website. Genero was responsible for the front-end implementation and continues to work on small-scale development within the framework of the monthly Genero Care maintenance package.  

See more at telma-lehti.fi in Finnish >

Want to know more?

Katarina Cygnel-Nuortie

Content Strategist & Team Leader

+358 50 431 6834

Arja Kulmala

Account Director

+358 40 717 1442

Content marketing

Web development

Similar cases

Avain&Koti content is part of a good resident experience Genero has been a partner of Avain Yhtiöt for resident communications and customer content for three years now. We produce the Avain&Koti publication for residents. The magazine is also a lavish information package and is published in print and online. Our collaboration also includes the production of marketing materials.

SOLD OUT

nationwide

3x

demand exceeded sales forecasts

Demand for Snellman’s new meatballs exceeded sales forecasts by 3x Following a large-scale launch campaign, the popularity of Snellman’s meatballs exceeded all expectations. The meatballs were sold out across the stores and the new product quickly became a favorite among Finns.
Financially inspiring content for OP Group on how to lead a good life Genero are constantly working to find new money-related topics that spark the readers’ interest; everyday tips, stories from the readers, solutions to financial troubles including creating infographics, illustrations, and videos that the text calls for.