Cookie Settings Our site uses cookies in order for the site to function properly and for your user experience to be even better. You can read more about them use and control their settings.
logo
Growth Services Growth Marketing Service Design & Digital Services Creative & Content Studio Growth Management & Strategy Segments B2B E-commerce & DTC B2C Lead Generation B2C Brand Cases About us Resources Webinar: Data-driven Marketing in 2023 Blog Growth academy E-book: Overlooked Opportunities in Digital Advertising Careers Contact
sv fi en
sv fi en

Together we grow

our cooperation resulted in:

+223%

growth in certain brand-related Google-searches

Why we love this client

Skand is a Finnish electric scooter company with big ambitions. Since 2015 they have sold scooters all over the Nordics, launched an EU-wide online shop, and have appeared on various technology and start-up company top lists. Riding with Skand (pun intended) is consistently fast, enjoyable, and environmentally friendly.

Challenge

Skand wanted a concept to boost the sales of their flagship product goMoto 4.3 electric vehicle. Its main target group is older drivers – also because the vehicle can be driven without a license. However, electric scooters are an emerging market and a new category for many, so trust and quality questions can hinder buying.

Solution

To gain trust among the target group, we contacted a true Finnish newscaster legend: Mr. Urpo Martikainen, to appear in the campaign. The story we told was about living and moving while retired. Life is out there and well reachable with a good electric scooter.

The campaign aired on TV on commercial breaks during MTV3’s (Martikainen’s old job) the most-watched news and morning television. It also appeared widely on social media, other display channels, and radio. We also created a landing page that presented product features and benefits.

Results

The campaign didn’t go unnoticed. Together with Martikainen, we powerfully delivered the message of what active retirement could look like with goMoto 4.3. Skand saw more than 200 % increase in certain brand-related Google-searches. Consequently, goMoto 4.3’s sales increased significantly.

Start your growth journey

"*" indicates required fields

This field is for validation purposes and should be left unchanged.

Want to know more?

Ville Silventola

Sales Director, Finland

Edvin Årefors

International Sales Director

Similar cases

Four-year co-operation has increased online leads by several hundred percent We’ve had the privilege of supporting Pihla Group Oy with growth marketing since 2018. Since starting, we’ve been able to increase the number of online leads significantly!

SOLD OUT

nationwide

3x

demand exceeded sales forecasts

Demand for Snellman’s new meatballs exceeded sales forecasts by 3x Following a large-scale launch campaign, the popularity of Snellman’s meatballs exceeded all expectations. The meatballs were sold out across the stores and the new product quickly became a favorite among Finns.