Understand and improve your e-commerce profitability
Aktio connects your orders, marketing and financial data into one dashboard. It predicts profit and help you pull the right levers to grow profitably.
What is Aktio?
Aktio is a profitability growth tool for your e-commerce business. It tracks and forecast your Sales, GM1, GM2, GM3 and EBITDA using your actual data — so you can make informed decisions, not assumptions. On top of that, you have your own data warehouse with clean, structured data, with consent management and GDPR/CCPA compliance — ready for reports, forecasting, or sending to your marketing platforms.
Already in use by, and developed together with, several profitably growing companies
“Our collaboration has brought us significant growth, greater control over our marketing, improved margins, and better cash flow.“
Sebastian Virta, Founder & CEO ,Grillkung
“Knowing how much we are going to sell next year makes it a lot easier to do purchasing. I now know a lot better how much products to order in advance.”
Lina Björkskog, Founder & CEO, Widetoes
What you can do with Aktio?
What you get on day one — included in every plan
Data storage
Own data warehouse that’s consent management and GDPR/CCPA compliance — ready for dashboards, reports, forecasting, or sending to your marketing platforms.
Marketing & Business Reporting
Get real-time dashboards across all your channels and your business financials. Prove the real impact of marketing on revenue and profit.
Take action
Decide on the levers to pull to reach your profitable growth.
Level-up add-ons
AI & Predictive Insights
Predict and forecast sales, profitability, LTV, churn, next purchase, or optimal bidding.
Marketing Mix Modeling (MMM)
Use clean, ready data to run MMM without the data prep headache
Go from weeks of prep to insights in hours
Smarter Product Feeds and bidding (Fully Automated)
Auto-generate product feeds for Google, Meta, TikTok, and bid for profit not just revenue.
Smarter Segments, Better Campaigns
Build powerful customer segments (churn risk, VIPs, etc.)
Sync to Google, Meta, email, and more — for real personalization at scale
And much more…
Aktio in action
The CFO’s favourite view. OR, the cost-efficient substitute for a CFO at this stage:
Daily breakdown of COGS, fulfillment, ad spend, OpEx, and GM3 — revealing the margin left after all variable costs. Extremely easy, if the GM3 bar is higher than the fixed costs, the day is profitable!
Key metrics at a glance
High-level dashboard showing key profitability metrics for your business, as well as for your new and returning customers.
Find your perfect ad spend zones for every month
Visualize how advertising efficiency (aMER) changes as ad spend increases — and find the inflection point.
Track anything against your targets
Track daily aMER against your expected and target levels to quickly spot good or poor performance days.
How well is your new customer actions performing compared to targets
See how your new customer revenue is performing compared to your forecast and stretch targets.
Follow the income and costs in the same way as they are on the P&L sheet
Follow the flow from revenue down to EBITDA through each margin layer: GM1, GM2, GM3, and fixed costs.
A lot of metrics to compare for the geeky ones
Choose which key metric you want to view — including revenue, GM1, GM2, GM3, ad spend, and EBITDA.
Plug and Play, not platform dependent
There are already connectors for all the ad tools (Meta, Google ads, TikTok, Search Console, Analytics, etc). The only other thing we need to feed in is your sales data on order level from your eCom platform (Shopify, Magento, Woocommerce, Refox, etc), and your product list with sales prices and purchase prices.
Did we say that all data is yours? Everything can be set up on a Google Cloud BigQuery that YOU own, and this tool is just the processor. GDPR safe and future-proof. You own the data if you want to do something else with it in the future.
Your benefits
Save Time
No more messy spreadsheets or broken data tools. Everything just works — automatically.
Make Better Decisions, Faster
Get clear, reliable insights when you need them — without waiting on IT or analysts.
Prove Marketing’s Impact to Your Boss and Board
Show exactly how your marketing spend drives sales, revenue, and real business growth.
Get Ready for the Future
As cookies disappear, owning clean first-party data becomes essential — we make it easy.
Grow Without Rebuilding
Add new tools, channels, or campaigns — your setup scales with you, no rework needed.
Cost-Effective
One-time setup + fixed monthly fee. No surprises, no big upfront cost.
Pricing
Aktio can be customized to meet your brand’s needs.
| Standard | Custom | |
|---|---|---|
| Own Data warehouse |  | |
| Data connectors and transformation workflows | | |
| Aktio Actionable Dashboard | | |
| Ongoing maintenance and monitoring | | |
| AI & Predictive Insights & Forecasts | | |
| Marketing Mix Modeling (MMM) | | |
| Smarter Product Feeds and bidding | | |
| Smarter Segments, Better Campaigns | | |
| One-Time Setup Fee: | 1,900€ | |
| Monthly Subscription: | 300 € / month* | Talk to us |
*Includes the following sources of data: Meta Ads, Google Ads, TikTok Ads, LinkedIn Ads, Pinterest Ads, Microsoft Ads, GA4 and Google search console, and one Marketing or Webshop Platform: HubSpot, Salesforce, WooCommerce or Shopify. With exports to: Google Sheets and Aktio Dashboard. The price applies to one brand/store/report. For example, if you have two webshops requiring data imports, 2 subscriptions are needed.
Book your demo
Please take a minute to fill in your details and get a demo to see the potential with Aktio and what’s coming.