In this episode of Genero Expert’s Podcast, Eva Forsman, Growth Manager for our B2B Business Unit, pulls back the curtain on what it really takes to grow B2B companies through strategic growth marketing. From making a flexible, data-driven strategy to tackling the unique challenges of long sales cycles, Eva shares her insights for anyone looking to elevate their B2B marketing game.
You’ll hear why strategy always comes before channels, how to break down complexity in messaging and product portfolios, and why it’s crucial to foster close collaboration between marketing and sales teams — no more silos! Eva also busts common myths about digital channels like LinkedIn ads and explains the importance of running proper, well-funded experiments rather than small-scale guesswork.
Eva’s experience and practical advice will give you a fresh perspective.
And for a little fun, Eva shares how she uses ChatGPT not just at work but even to build her personal training program — proving that smart marketing professionals have some secret weapons for everyday life too!
Tune in to gain a clearer path to growth, and discover how to make smarter decisions with confidence.
Ready to accelerate your B2B growth?
Contact Eva to explore tailored growth marketing strategies that provide results.
