Having observed and worked with numerous ecommerce companies in Europe and the US, Head of Ecommerce Services Kent Fagerholm shares his insight into the systemic challenges that ecommerce companies face.
Taking the perspective of an owner/investor, there are typically many improvements to be made by better aligning marketing and finance, e.g. with improved forecasting and scenario planning.
Make your investors happy by getting marketing on board with increasing not just revenue but profitability and cashflow.
