SEM that grows revenue, not impressions.
From feed to creative to data pipelines – we build search engine marketing (SEM) that drives revenue, margin, and predictable customer acquisition for your brand.
Trusted
BY STARTUPS, SCALEUPS, AND CORPORATIONS:
“Our collaboration with Genero has given us a significant growth with more control of our marketing, better margin and better cashflow.They gave us the self-confidence and inspiration we needed to step out of our comfort zone and create more engaging content and a stronger profile with more sales as a result.”
– Sebastian Virta, Founder & CEO at Grillkung
YOY Growth in Sales
Contribution Margin
Are these growth barriers holding your business back?
- Ecommerce: low ROAS on key SKUs, feed errors, wasted budget on low-margin products
- FMCG: promotions burn budget, new product launches lack visibility, online/offline attribution gaps
- B2B: plenty of leads but low quality, long sales cycles, no clarity on CAC vs closed-won deals
Get stability, save time, get scroll stopping ads and make more money
We focus on profitable growth. Every SEM campaign is designed to connect directly to business outcomes — contribution margin, CAC, and long-term growth. With strategy, creative, data, and execution under one roof, you get a Google partner that solves business problems — not just runs ads. No silos. No guesswork.
Data-driven decision-making for profitability
Forecasting & Analysis
We model scenarios so you know exactly what to invest in for desired profitability. No guesswork – just clear numbers for smart decisions.
Data & Feed Foundations
Processes and automations
GDPR-safe tracking and feed quality assurance ensure decisions are based on reliable numbers.
Using our own tools like Aktio, we build advanced setups with product scoring, profit bidding, and optimized account structures.
Always testing
Creative that converts
From product ads to launch campaigns to B2B funnels, we deliver creative that captures intent and drives action. Testing cycles ensure your best ads keep improving while fresh concepts expand performance.
Accelerate new customer growth and market share
Ongoing Monitoring & Optimization
Systematic experiments improve CAC, ROAS, and pipeline quality – then scale across Search, Shopping, PMax, Display, and YouTube.
Ready to build your profitable growth story?
Get Your Free Audit Today
Let’s explore your current challenges, identify growth opportunities, and outline the best path forward—no strings attached.
Examples of Our Approach
Shopping & PMax for e-commerce
Increase profitable sales from product searches.
What we do: Feed QA, attribute mapping, SKU profitability scoring
Lead Gen & B2B SEM
Predictable, qualified pipeline and faster sales cycles.
What we do: ABM search, CRM integration, gated content funnels
Performance Max & YouTube for FMCG & brand launches
Build reach and demand, then convert into sales.
What we do: Creative bundles, audience expansion, asset group testing.
Search
Win high-intent queries, reduce CAC, acquire quality leads or buyers.
What we do: Segmentation, lift testing, and server-side tracking.
Display & Demand Gen
Find new customers while controlling CAC and CPM
What we do: Audience modeling, attribution windows, creative bundles and testing.
Data Pipeline & Analytics
One source of truth for CAC, ROAS, contribution margin.
What we do: Data hub, automated dashboards, finance integration.
The Genero Method
For 15 years, we’ve helped brands launch products, accelerate growth, and expand into global markets.
Our method links every marketing decision — from creative to bids — directly to financial outcomes. That’s why businesses trust Genero as their SEM growth partner.
Trusted
BY STARTUPS, SCALEUPS, AND CORPORATIONS:
“We’ve been very pleased with how Genero has tackled our problem and found solutions that work for us and for our business! We’re still at the very beginning of our global company journey and we’re very much looking forward to continue developing and continuing this journey with Genero.”
– Simo Kekäläinen, CMO at WELLO2
Ready? Do not just think about it, talk to us and we’ll show you the SEM possibilities for your business for free in the first audit report (Normally 1 200 €). No strings attached.
Book your free discovery call with Genero and get your Free Audit
Please take a minute to fill in your details.
Let’s book your free, 45-minute discovery call to:
- Discuss your current SEM.
- Get the Audit-report
- Identify obvious SEM opportunities.
- Ask the right questions.
- Suggest the best solution for your business
- No commitment or obligation to use our services
Frequently asked questions
It’s the natural that CAC increases as you scale, but do you have full control over your contribution margin and gross margin 3 as you do so?
With a Growth Simulation you can control your profitability as you scale your business with help of advertising. It also help you define an optimal spend level to neither sacrifice volume or profitability.
With the right account setup, tracking, structure and targeting – the key to success is your creatives. High-converting creative rooted in analytics. But the message doesn’t stop in your ad, it continues on your landing page.
The greatness comes from presenting your product in the most compelling way possible — establish effectiveness stage-by-stage to new customers.
By integrating CRM + SEM, we track impact at MQL, SQL, and closed-won stages.
We run incrementality tests, as well as MMM, and link exposure to both sales and uplift.
We QA feeds, map attributes to margin, and flag disapproved products before they cost sales.
Yes — search, shopping, video, and content assets are produced and tested in-house.
Audit insights immediately; measurable CAC/ROAS or pipeline gains typically within 90 days.