GEO that gets your brand
cited by AI — not
your competitors.
AI tools like ChatGPT, Perplexity, and Google AI Overviews now answer your buyers’ questions. Generative Engine Optimisation (GEO) makes sure they cite you.
Trusted
BY STARTUPS, SCALEUPS, AND CORPORATIONS:
56%
of B2B buyers now use AI tools for vendor research
70%
of AI answers cite only 3–5 sources — are you one of them?
45%
of search queries now return AI-generated answers with no click-through
Is your brand invisible to AI — while your competitors get recommended?
- Your brand doesn’t appear when buyers ask AI tools for recommendations in your category.
- Competitors are being cited by ChatGPT, Perplexity, and Google AI Overviews — you’re not.
- Your SEO rankings are strong but traffic is dropping as zero-click AI answers take over.
- Your marketing team has no plan for the shift from keyword search to conversational AI.
- You don’t know your AI Citation Rate — the most important new metric in digital marketing.
Get cited. Get recommended. Get chosen.
GEO is not a replacement for SEO — it’s the next layer. Genero maps your brand’s AI visibility, builds your authority across the sources AI trusts, and turns AI mentions into measurable traffic and revenue.
Phase 01 — GEO Audit
Understand exactly where AI places your brand today
Before you can fix your AI visibility, you need to measure it. The GEO Audit gives you a precise picture of your brand’s current standing in AI-generated answers — and maps the gap between you and your competitors.
In 2–3 weeks, you get a full diagnostic with a prioritised action plan — ready to brief your team or use as the foundation for a full GEO strategy.
Investment: 1,900–3,820 € · Delivery: 2–3 weeks
Phase 02 — GEO Strategy
A 6-month roadmap to own your category in AI
Based on audit findings, we co-create a full GEO Strategy — a data-driven, actionable plan that tells your team exactly what to do, in what order, to win in AI-generated search.
Delivered through a structured workshop process: Brand Narrative, Content Authority, and Technical GEO. The output is a complete playbook — ready to execute.
Investment: 6,500–9,500 € · Delivery: 3–4 weeks
Phase 03 — Implementation & Monthly Sprints
Ongoing execution — we build your AI visibility every month
Strategy without execution is just a document. Our monthly GEO sprints turn the roadmap into published content, earned citations, and improved technical authority — measurably growing your AI presence over time.
Quarterly Results Reviews ensure you always know what’s working, what to double down on, and how your AI Citation Rate compares to competitors.
Investment: 2,500–5,500 € / month · Results tracking from 490 € / month
Ready to start?
Get Your Free consultation
THE GENERO GEO METHOD
Built on 15 years of growth marketing — evolved for the AI era
GEO is new. But the fundamentals that make it work — brand authority, content quality, audience understanding, and measurement discipline — are exactly what Genero has built for 15 years.
Our GEO team combines SEO expertise, content strategy, PR & earned media, and technical implementation. Every recommendation connects back to business impact: more qualified traffic, more pipeline, more revenue.
We don’t guess. We measure your AI Citation Rate before and after, map competitor movement, and report what changed and why.
“The shift to AI search is the biggest change in digital marketing in a decade. Brands that act now will own the next era of discovery. Brands that wait will spend the next five years trying to catch up.”
— Sebastian Östman, Head of GEO & Partnerships, Genero
sebastian.ostman@genero.fi · +358 50 308 4196
Ready to see where you stand?
Book your free consultation & Discovery call
Find out if AI is recommending your brand — or your competitors.
Let’s start with a 45-minute GEO consultation.
- Understand your current AI Citation Rate
- See which competitors are being recommended instead of you
- Identify your biggest AI visibility gaps
- Get a clear plan to improve your GEO performance
- Ask questions directly with our GEO experts
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Frequently asked questions
GEO is the practice of making your brand visible and citable in AI-generated answers from tools like ChatGPT, Perplexity, Google AI Overviews, and Microsoft Copilot.
Unlike traditional SEO, which optimises for keyword rankings, GEO builds the authority signals, content quality, and source reputation that AI systems use to decide whose information to cite.
You don’t have to choose — GEO and SEO are complementary. SEO focuses on ranking in traditional search results; GEO focuses on being cited in AI answers. Both matter, and both feed each other.
High-quality content that earns AI citations tends to also rank well in traditional search. That said, zero-click AI answers are growing fast, and brands that invest in GEO now are building a structural advantage.
Audit findings are available in 2–3 weeks. Quick-win technical improvements and narrative corrections can show results in 4–8 weeks. Content authority and earned media build over 3–6 months. GEO is a medium-term investment — brands starting now will have a 12–18 month head start over those who wait.
Yes — GEO can complement your existing SEO work. Many clients start with an Audit to understand where the gaps are, then layer GEO execution on top of their existing SEO programmes. We’re happy to review your current setup and identify the highest-leverage GEO opportunities without disrupting what’s already working.
Both. The GEO methodology applies across B2B (where AI is increasingly used for vendor research and comparison) and B2C (where AI shopping assistants and recommendation engines are reshaping discovery). We tailor the strategy, content approach, and source targets to your specific buyer journey and category.
Search behaviour is changing fast.
More users are turning to AI tools for recommendations, comparisons, and decision-making. At the same time, zero-click answers are reducing traffic from traditional search.
Brands that adapt early to GEO are building visibility in a new discovery layer — while others risk losing relevance as AI becomes the default way people search.