The GEO Breakfast, Sokos Hotel Royal, Vaasa.
Your buyers are already asking ChatGPT about you. Do you know what it says?
Free Breakfast event
Welcome 27.5.2026
For over 30 years, the internet has been built around humans searching, comparing and clicking before buying. That is now changing as AI increasingly makes decisions and shortlists options before users even visit a website.
Traffic is moving from traditional search to AI and LLM systems. This marks a shift from visibility to selection, or a “zero-click internet,” where choices and purchases happen without site visits. Value is shifting from driving traffic to being selected by AI before any visit occurs.
Global B2B buyers are shifting their research from Google to ChatGPT, Perplexity, Gemini, and Copilot. For export-driven companies in Ostrobothnia — where a purchasing engineer in Stuttgart or Seoul may be the first person to “meet” your brand — this changes how you get found, evaluated and shortlisted.
SEO made sure your website ranked. GEO (Generative Engine Optimization) makes sure AI models cite you when your buyer asks.
Most B2B companies haven’t started. The ones that move first will own the category in their AI answers for years.
Breakfast Event Vaasa
🚀 What you'll walk away with
- A clear picture of how AI is reshaping the B2B buying journey — and what's already happening, not what might happen
- A live look at what ChatGPT and Perplexity currently say about companies like yours
- The practical moves you can make in the next 90 days to become citable in AI answers
- A framework to brief your marketing team, agency, or yourself — in plain language, not jargon
Speakers:
Jonathan will share powerful GEO insights and break down what the AI transformation in marketing actually means for B2B companies today – and what you need to do about it.
Jonathan Björskog, Co-Founder Genero & Widetoes
Gabriel brings an international perspective from Sweden, sharing hands-on experience on growth, marketing, and how leading companies are adapting to the new landscape.
Gabriel Ghavami, Founder & CEO at GO MO
When and where
When: Thursday 28th May, 8-10
Where:
Sokos Hotel Royal
Hovioikeudenpuistikko 18, 65100 Vaasa
Seats: 50, free to attend, enrolments are binding
🤝 Who is this for?
CEOs, commercial directors, and marketing leads at industrial B2B companies — manufacturers, technology exporters, engineering firms, component and system suppliers. If your buyers are global, technical, and slow to decide, this is built for you.
If you lead a company like Wärtsilä, ABB, VEO, Ekeri, Skaala, Mirka, or a smaller exporter in the same neighborhood — come.
Book your seat
5min Sebastian welcome
8-8.30 Mingle and breakfast
8.30-9 Key note inspirational (Gabriel)
9-9.15 Break
9:15-10 Session (Jonathan)
10 End of event
10-10.30 Answering possible questions
This is not another generic marketing event.
This is where you understand what GEO is, why it matters now, and how to act on it before your competitors do.
👉 Reserve your seat now – limited availability
The event is held at Sokos Hotel Royal, Vaasa.
About us
Genero is a leading growth agency in the Nordics, with 105+ employees and offices in Sweden and Finland.
We help innovative brands accelerate growth, generate leads and drive millions in profitable revenue.