The Complimentary breakfast at Station 23, Christinegatan 2, 68600 Jakobstad 8:00-10:00
Welcome 28.5.2026
Complimentary Breakfast event
Your buyers are already asking ChatGPT about you. Do you know what it says?
Global B2B buyers are shifting their research from Google to ChatGPT, Perplexity, Gemini, and Copilot. For export-driven companies in Ostrobothnia — where a purchasing engineer in Stuttgart or Seoul may be the first person to “meet” your brand — this changes how you get found, evaluated and shortlisted.
SEO made sure your website ranked. GEO (Generative Engine Optimization) makes sure AI models cite you when your buyer asks.
Most B2B companies haven’t started. The ones that move first will own the category in their AI answers for years.
🚀 What you'll walk away with
- A clear picture of how AI is reshaping the B2B buying journey — and what's already happening, not what might happen
- A live look at what ChatGPT and Perplexity currently say about companies like yours
- The practical moves you can make in the next 90 days to become citable in AI answers
- A framework to brief your marketing team, agency, or yourself — in plain language, not jargon
Speakers:
Sebastian Ă–stman
Co-Founder & CGO Genero
KEYNOTE: Why the AI Era Forces Leadership to Move Marketing from Cost to Investment
Sebastian will explore why AI is forcing companies to rethink the role of marketing — not as a cost center, but as a strategic investment that drives long-term growth and competitive advantage.
In this keynote, he will share how AI is transforming visibility, customer acquisition, and decision-making across B2B industries, and what leadership teams need to understand to stay ahead in a rapidly changing market.
Drawing from his experience working with Nordic growth companies, Sebastian will provide practical insights into how businesses can adapt their marketing, search, and go-to-market strategies for the AI era.
Jonathan Björkskog
Co-Founder Genero & Widetoes
Jonathan will share powerful GEO insights and break down what the AI transformation in marketing actually means for B2B companies today – and what you need to do about it.
Fernando Angulo
Senior Market Research Manager, Semrush
Fernando Angulo is one of the best-known voices in the global SEO industry and a long-time representative of Semrush, one of the world’s leading SEO and digital marketing platforms. He is widely recognized for his expertise in SEO, content marketing, AI-driven search, and digital growth strategies.
Fernando has spoken at hundreds of international marketing conferences and events, helping brands and marketers understand how search behavior, AI, and Google’s evolving algorithms are shaping the future of online visibility. Known for his energetic presentation style and practical insights, he regularly shares actionable strategies for SEO, GEO, content performance, and digital marketing innovation.
When and where?
When: Thursday 28th May, 8-10 a.m
Where:
Station 23
Christinegatan 2, 68600 Jakobstad
Seats: 50, free to attend - enrolments are binding
🤝 Who is this for?
CEOs, commercial directors, and marketing leads at industrial B2B companies — manufacturers, technology exporters, engineering firms, component and system suppliers. If your buyers are global, technical, and slow to decide, this is built for you.
If you lead a company like Wärtsilä, ABB, VEO, Ekeri, Skaala, Mirka, or a smaller exporter in the same neighborhood — come.
Book your seat
8:00 — Breakfast and coffee
8:15 — Keynote:Why the AI Era Forces Leadership to Move Marketing from Cost to Investment
8:45 — Jonathan Björskog: Understanding AI Search: What It Means for B2B Companies
9:15 - Fernando Angulo, Semrush: AI vs. Search: How Generative AI Is Rewiring Discovery, Visibility, and Buyer Behavior
9:45 — Q&A 10:00
👉 Reserve your seat now – limited availability
Breakfast Event Pietarsaari (EN)
The event is held at Station 23 Restaurant, Pietarsaari.
About us
Genero is a leading growth agency in the Nordics, with 105+ employees and offices in Sweden and Finland.
We help innovative brands accelerate growth, generate leads and drive millions in profitable revenue.