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Genero creates inspirational Lumo lifestyle content for Kojamo

Genero started as a content partner of Lumo, the rental housing brand of Kojamo. We create multi-channel digital content and develop inspiring content concepts together with the client.


“Our team is thrilled to start a dynamic partnership with Lumo. We are happy to bring our strong background in the living & housing sector and our eCommerce know-how to the partnership”, says Outi Huhtanen-Kuusela, Account Director at Genero.

The carefree Lumo lifestyle attracts a growing number of urban home-seekers. Lumo wants to win their hearts by creating the best customer experience possible.

Inspiring and useful content helps to deliver the customer experience in multiple channels. Our stories focus on communicating the unique housing solutions, services and innovations of Lumo. The stories aim to build a sense of community and responsibility among the residents.

As a frontrunner and bold innovator in rental housing, Lumo chose Genero for its ambition, high quality and visual approach. In addition, Lumo appreciated the eCommerce and service design skills of Genero.

“To support our customers’ home decisions, we revised our content marketing pages last spring in order to boost the visibility of the Lumo lifestyle and integrate it to the Lumo webstore. At the same time we began our collaboration with Genero, a content partner that is inspired about urban living and full of ideas. Our efforts have already led to results”, comments Marika Koskinen, Communications Manager in Kojamo.

Content creation has been launched in an agile and collaborative spirit, with a growth hacking mindset. “It’s a pleasure to work together with the innovative and energetic team of Lumo!”, says Katarina Cygnel-Nuortie, Content Strategist at Genero.

Visit Lumo living | Lumo – Easily best living 

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