Gold and green
Why we love this client
The Finnish Gold & Green is the company behind the Nyhtökaura® innovation. The plant-based protein-based food of nyhtöa oats, which is changing the world, is healthy, easy to prepare, and, above all, tastes good. Pulled Oats® launched in Finland in 2015, and today it is sold internationally throughout Europe.
The main goal of the cooperation between Gold & Green Foods and Genero was to implement a website reform that would improve the organic visibility and usability of Gold & Green’s websites globally, taking into account mobile devices. It was wanted to combine all the language versions on different sites into one platform. Also, there was a desire to integrate an external translation service into the website to facilitate content translation. The aim was to create a more modern overall look for the website and a more pleasant user experience.
The project started with an analysis of websites and identified problem areas. We did a comprehensive SEO analysis for the site, based on which we designed a new visitor-friendly, conversion-friendly, and brand-friendly structure and look for the website.
Once the customer approved the structure, visual design began, the core of which was to create a recognizable visual look for the brand across the board. The new and old merged naturally in the design, as the customer wanted to keep some elements from the old site, but the packaging reforms brought new features to the look of the site.
WordPress was chosen as the website’s technical platform, which enables easy, versatile, and flexible content management. Also, WordPress works well for different language versions.
We did the actual implementation in six language versions (Finland, the Netherlands, Sweden, Norway, Denmark, and the United Kingdom under the international page). We installed visitor tracking and analytics on the site to ensure customer experience and smooth transactions.
The collaboration went smoothly, resulting in a sleek and reliable website whose design solutions communicate a positive corporate image and support the customer visitor experience across different language versions and mobile devices.
With the reform, all content and language versions previously on different platforms are now integrated under a single domain. The translation service integrated into the system, Transfluent, enables the ordering and management of translations of content directly from the back-end system. Adding new language versions will also be comfortable in the future. Content categorization has given the site more organic visibility.