Key benefits of marketing automation
Marketing automation is the use of a cross-channel software platform to consolidate, create, and automate a variety of related marketing initiatives. Let’s explore marketing automation in more detail, and the key benefits it can offer your business.
All roads lead to growth hacking
The career paths of Lead Growth Hacker Susanna Neiglick and Lead Growth Strategist Markku Nykänen haven’t been obvious. They both have a humanistic background with studies from areas like psychology, computer science, literature and even cinema research. But how did they end up in growth hacking?
Are you unsure if you are using the right kind of messages in your marketing? Do you want to make sure you are targeting the right consumers? Want more efficient media buying?