Swedish companies spend 2.4 times as much on digital advertising per person as Finnish ones, and the gap is growing. Sebastian Östman asks whether Ostrobothnia is too humble for its own good.
We switched off every Meta and Google ad for an e-commerce client for one day. Orders dropped from 200 to 80. Here's what that tells us, and what the research says about going dark.
What does the year 2024 look like in terms of content, video production, copywriting, search engine optimization, and paid advertising?
