Strategy
Brand strategy & positioning
Find the red thread that runs through everything you say. We build it from research and interviews, then turn it into a concept your campaigns can follow.
Why a brand strategy?
- One red thread: Every campaign tells the same story when it starts from the same core theme.
- Built on real insight: We talk to your people and your customers, so the strategy rests on what they actually say.
- Clear values and promise: Your core values, unique selling points and customer promise, written down and agreed.
- Ready to use: The strategy ends in a concept: structure, visual identity and content priorities your team can act on.
What you get
Research when you need it, a direction agreed together, and a concept to build on.
Background research
A look at your media and website, and at what is already said about you.
Interviews
Recorded video interviews with your key people or customers, summarised into clear findings.
Stakeholder survey
If useful, a survey of your team or customers before the workshop, on goals and needs.
Workshop
We present the findings and agree the key strategic guidelines together with you.
Marketing concept
The concept structure, visual identity and content priorities, sized to your need: from refreshing an existing concept to a long-term, multichannel or international one.
Follow-up
We help roll the concept out, refine it based on feedback and track how it performs.
How we work
1. Insight
We review where you stand and decide whether to build on your current concept or start fresh. Interviews and research fill any gaps.
2. Workshop & concept
We share our strategic view, agree the guidelines with you in a workshop and model the concept.
3. Roll-out & optimisation
We put the concept to work, refine it from feedback and keep improving it as results come in.
Ready to sharpen your brand?
Let’s find your red thread
Tell us where your brand is today. We will tell you how we would approach it.
Please take a minute to fill in your details.
We will get back to you to book a meeting where we:
- Go through your brand, goals and current situation.
- Discuss whether to build on your current concept or start fresh.
- Suggest a scope that fits your business.
- No commitment or obligation to use our services.
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Frequently asked questions
Not always. We first look at what you have. Sometimes the best answer is to build on your existing concept and assets.
Your key people, your customers or both. We record and transcribe the interviews and pull out the shared answers.
AI helps with background research and with summarising interview transcripts. The strategy and the concept are made by people, together with you.
We can roll it out with you, refine it from feedback and track how it performs. It also feeds your content and campaign work.