Content & Creative

Campaign concepts

Ideas that sell, sized to your goal. We plan the concept, make the ads and run them, whether you want to keep sales steady or win a bigger share of the market.

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Why a campaign concept?

  • Sized to your goal: Keep sales steady, give them a boost or make a bigger push. The campaign fits the job.
  • Idea and execution together: Concept, ad production and media work come from one team, so nothing gets lost between them.
  • Uses what you have: We reuse your existing visuals where they work, and make new content where they don’t.
  • Clear targets: Larger campaigns start with KPI and media planning, so you know what success looks like.

What you get

Three campaign sizes, plus content for your own social feed.

Maintenance campaign

Keep an existing product selling with online ads. A mini concept and ad production, using your existing visuals.

Boost campaign

A sales boost or a smaller online launch. KPI and media planning, a concept, ad production and ads in two social channels.

Strategic investment campaign

A bigger push for market share. Ads in three social channels, search and programmatic, so you reach your audience many times in many places.

Organic social content

Posts for your own feed that sit alongside your company news and events. We can plan and publish them, or you can.

Landing page

A page for the campaign to send people to.

Video and photos

Recipe videos, creator-style content and other production when the campaign needs new material.

How we work

1. Plan

We agree the goal and, for larger campaigns, set KPIs and plan the media.

2. Create

We build the concept and produce the ads, using your existing material where it works.

3. Run & follow up

We run the ads in the agreed channels and follow the results as the campaign goes.

Planning a launch or a sales push?

Let’s talk about your campaign

Tell us what you want to achieve. We will suggest the right size of campaign.

Book a meeting

Please take a minute to fill in your details.

We will get back to you to book a meeting where we:

  • Go through your product, goals and timing.
  • Discuss which campaign size fits.
  • Suggest channels and content for your campaign.
  • No commitment or obligation to use our services.

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Frequently asked questions

Which campaign size do we need?

It depends on your goal. Keeping an existing product selling needs less than a launch or a push for market share. We help you choose.

Can you use our existing visuals?

Yes. Smaller campaigns are built on the material you already have. Larger ones can add new content.

Which channels do you use?

Social channels such as Meta and TikTok, and for bigger campaigns also search and programmatic online advertising.

Do you also make organic social posts?

Yes. We start with a workshop on channels, formats and themes, review your visuals and make a publishing plan with concrete post ideas.