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Snellman

From 0 to 400K in just two weeks on TikTok In early 2023, Snellman made the strategic decision to include TikTok as one of the social media channels in their marketing mix. We combined first-class video production with targeted advertising, making the launch a big success.
Creating a pioneering recipe experience with delicious content and intuitive design The new Genero-built snellman.fi pioneers an innovate new format for online recipes that truly meets the needs of the modern user. Besides traditional text-and-image based instructions, the new site features full-screen step-by-step video instructions that are easy to follow, as users can swipe from one step to another at their own pace.

SOLD OUT

nationwide

3x

demand exceeded sales forecasts

Demand for Snellman’s new meatballs exceeded sales forecasts by 3x Following a large-scale launch campaign, the popularity of Snellman’s meatballs exceeded all expectations. The meatballs were sold out across the stores and the new product quickly became a favorite among Finns.

3.5M+

organic website visits

100K

loyal fans

Increasing annual website visits from 40k to 3.5M for Snellman How we have become Snellman’s trusted growth marketing partner by increasing online presence throughout a successful 12-year collaboration.