We can now see how traffic from ChatGPT converts in an online store. On average worse than Google – but over 6% in Sweden and Poland.
Swedish companies spend 2.4 times as much on digital advertising per person as Finnish ones, and the gap is growing. Sebastian Östman asks whether Ostrobothnia is too humble for its own good.
We switched off every Meta and Google ad for an e-commerce client for one day. Orders dropped from 200 to 80. Here's what that tells us, and what the research says about going dark.
ChatGPT now shows ads in Finland and across Europe. When your customer asks what to buy, your product can sit right under the answer.
