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Revenue share: when, why, and how to do it
Revenue share models between clients and agencies are becoming increasingly popular. In this article, we'll explore what it is, what the benefits are, and how to create one.
ROI – is more always better?
Marketing should be a profitable investment for the business. But a high ROI is not necessarily a good thing.
Setting relevant targets
Setting relevant targets is one of the hardest things marketers must do. Having contextual data makes it a lot easier.
The dangers of discounting
Many companies use discounts to increase sales. But this practice has significant downsides.
Analyzing Average Order Values
Averages are useful because they’re simple. But this simplicity is also what makes them misleading.
3 Opportunities for Profitable Growth in 2023
2023 will bring both uncertainty and volatility. While this won't be easy to navigate, we believe it will also create opportunities for profitable growth.
How to grow as a growth marketer?
Heiman Safeen started at Genero in 2019 as a Growth Hacker Trainee. Just a few years later he was managing large accounts as a Senior Growth Hacker. Here's how he did it.
Genero Stockholm celebrates 2 years
At the beginning of 2020 Genero took the first step to take over the world by starting up a business in Stockholm, Sweden. At the same time a small virus also had serious plans to conquer the planet. Even so, it felt natural to take the step over the Baltic Sea.
Key benefits of marketing automation
Marketing automation is the use of a cross-channel software platform to consolidate, create, and automate a variety of related marketing initiatives. Let’s explore marketing automation in more detail, and the key benefits it can offer your business.