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Genero

3 takeaways from Lisa Gilbert, VP of Global Marketing at Kyndryl
3 takeaways from our conversation with Byron Sharp
We do growth, not performance. Here’s why.
Klaviyo vs Mailchimp: Which is the Best Email Marketing Tool for Ecommerce? Comparing two leading email service providers to help you make an informed decision.
Revenue share: when, why, and how to do it Revenue share models between clients and agencies are becoming increasingly popular. In this article, we'll explore what it is, what the benefits are, and how to create one.
Goodbye, good times? Growth in the new era of digital marketing In a way, everything has changed. In a way, nothing has changed.
ROI – is more always better? Marketing should be a profitable investment for the business. But a high ROI is not necessarily a good thing.
Setting relevant targets Setting relevant targets is one of the hardest things marketers must do. Having contextual data makes it a lot easier.
The dangers of discounting Many companies use discounts to increase sales. But this practice has significant downsides.
Analyzing Average Order Values Averages are useful because they’re simple. But this simplicity is also what makes them misleading.
3 Opportunities for Profitable Growth in 2023 2023 will bring both uncertainty and volatility. While this won't be easy to navigate, we believe it will also create opportunities for profitable growth.