Genero

Lisa Gilbert – building a global brand at the world’s biggest startup

Byron Sharp – how marketing really works

We do growth, not performance. Here’s why.

Klaviyo vs Mailchimp: Which is the Best Email Marketing Tool for Ecommerce?

Comparing two leading email service providers to help you make an informed decision.

Revenue share: when, why, and how to do it

Revenue share models between clients and agencies are becoming increasingly popular. In this article, we'll explore what it is, what the benefits are, and how to create one.

Goodbye, good times? Growth in the new era of digital marketing

In a way, everything has changed. In a way, nothing has changed.

ROI – is more always better?

Marketing should be a profitable investment for the business. But a high ROI is not necessarily a good thing.

Setting relevant targets

Setting relevant targets is one of the hardest things marketers must do. Having contextual data makes it a lot easier.

The dangers of discounting

Many companies use discounts to increase sales. But this practice has significant downsides.

Analyzing Average Order Values

Averages are useful because they’re simple. But this simplicity is also what makes them misleading.

3 Opportunities for Profitable Growth in 2023

2023 will bring both uncertainty and volatility. While this won't be easy to navigate, we believe it will also create opportunities for profitable growth.