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Copywriter’s Advice: Five Tips for Doing Interviews
Interviewing interesting people is Johanna Hägg's favorite part of her job as a Copywriter. Today she shares her five best tips for conducting great interviews!
Journalist turned over a new leaf and became a copywriter
When I left behind the life of a journalist to become a Copywriter, I knew absolutely nothing about search engine optimization. It opened a whole new world for me, and Google was my tour guide. In my new profession no one asked me what and how I want to write, but instead I was instructed by people called Growth Hackers on how to write search engine optimized articles.
Freelancers: Tayla supports her team from the Southern Hemisphere
Tayla joined Genero as a Freelancer in April 2022. The South African addition to our Stockholm team lights up each meeting with her endless drive and positive personality. She’s a priceless addition to the crew, helping Genero’s clients grow as a talented Storyteller and Growth Hacker.
Josua’s helping build the best DTC marketing team in Europe
Josua’s career started as a trainee at Genero in 2013. The following years he spent learning around the world and building his own marketing agency, Rho+One. Now, almost a decade later, he’s back where it all began at Genero, this time helping build the best direct-to-consumer marketing team in Europe!
2022 trends in growth hacking
What’s in the cards for 2022? Our growth hackers tell us what they think will be the next big thing. Keep an eye out for these trends.
The year 2021 – a year of growth, despite its challenges
2021, there are many things to be thankful for, even if the year has also included challenges, covid, and many different things.
This year Genero has grown from more than 52 employees to over 100 full-time employees.
At our annual Christmas party, when I, among others, welcomed everyone, I have to say that I felt a bit proud. Proud of that I've been part of something like this.