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Fashion & Beauty

54% more lipstick – Beauty campaign for K-Citymarket strengthened the brand and increased cosmetics sales Genero has been a content partner of K-ryhmä (K-group) since 2006. We devise concepts and produce content in various forms for the group's many store chains and businesses: Pirkka, K-Ruoka, K-Rauta and K-Citymarket. One of our regular collaborations in print and on digital channels is the content for beauty campaigns for K-Citymarket.


Organic Traffic


Customers Acquired through Social

Dress for Success – 74% growth in acquired customers through paid social for Johnells Genero made Swedish fashion store Johnells organic traffic bump up to a Y2Y growth of +50% and generating new potential customers, +74% for social and +14% for SEM.
Brand campaign & concept for Weekendbee The love for sports had a splashing start for the responsible sports and outdoor clothing online store, resulting in a new sporty concept and an international brand campaign including four lifestyle films.

3 x


3 x


Increasing online revenue and transactions by 3x for Halti How Genero helped in increasing online sales, e-commerce profitability and brand awareness with a functional online sales funnel for the classic Finnish outdoor brand Halti.