Saeid Esmaeilzadeh: No-bullshit approach to building and investing in companies

Lisa Gilbert – building a global brand at the world’s biggest startup

Byron Sharp – how marketing really works

Thomas Floberg, Microsoft Sweden’s COO on remote work, leadership and AI

Erik Modig – Stop making these marketing mistakes

We do growth, not performance. Here’s why.

Revenue share: when, why, and how to do it

Revenue share models between clients and agencies are becoming increasingly popular. In this article, we'll explore what it is, what the benefits are, and how to create one.

Goodbye, good times? Growth in the new era of digital marketing

In a way, everything has changed. In a way, nothing has changed.

ROI – is more always better?

Marketing should be a profitable investment for the business. But a high ROI is not necessarily a good thing.

Setting relevant targets

Setting relevant targets is one of the hardest things marketers must do. Having contextual data makes it a lot easier.

The dangers of discounting

Many companies use discounts to increase sales. But this practice has significant downsides.